Effects of drinking Alcohol free essay sample

The Effects of Drinking Alcohol Liquor otherwise called ethanol contains high measures of inebriating supplements that are exceptionally hazardous to the body. Whenever devoured in high sums or at a youthful age, it can seriously harm portions of the body, for example, the liver, cerebrum, and it can in the long run lead to death. On the off chance that individuals are not cautious they can get dependent on liquor, because of it being named a medication. Most youthful grown-ups, maturing from fifteen to twenty, don't remove their first beverage from their own unrestrained choice yet from peer pressure. Blood in the body needs to experience the liver before coursing all through the remainder of the body. Along these lines, expending a lot of liquor over some undefined time frame can prompt three distinct sorts of liver conditions: greasy liver, hepatitis, and cirrhosis. Greasy liver is a development of fat inside the liver cells that happens from drinking liquor intensely, however can essentially be turned around by bringing down the measure of admission. We will compose a custom exposition test on Impacts of drinking Alcohol or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Greasy liver isn't not kidding yet in the event that the correct safeguards are not taken, hepatitis can create. Hepatitis is the aggravation of the liver, which can leave an individual inclination wiped out, have disarray, go into a state of extreme lethargy, seeping into different organs, and cause jaundice (yellowing of the skin). Cirrhosis, the most noticeably terrible of the conditions, is the place typical liver tissue is supplanted with scar tissue. The scar tissue influences the ordinary structure and regrowth of liver cells, is irreversible, and can be deadly. Liquor has some transient effects and a couple of long haul consequences for a person’s cerebrum. A couple of transient influences include: trouble strolling, eased back response time, slurred discourse, obscured vision, and impeded memory. These are normally perceptible after a couple of beverages and can without much of a stretch be settled when the drinking stops. Then again, the drawn out consequences for the mind handicap an individual significantly after they have calmed down. A couple of elements that can decide the degree of what liquor can never really cerebrum are: a person’s age, sex, general wellbeing, level of training, and how much and how frequently an individual beverages. The principle long haul influences are power outages and memory slips. A power outage can happen when somebody drinks an excess of excessively quick and causes his/her blood liquor level to quickly rise. Memory slips are simply minutes when you overlook something that occurred or overl ook something somebody told youâ to recollect. Both of these impacts can make serious lasting harm the mind. Drinking makes individuals bite the dust. This has been a well established actuality for a long time. Or maybe it be from only a night of drinking where somebody chose to get in a vehicle and drive, drank excessively and passed on from liquor harming, or kicked the bucket following quite a while of drinking from medical issues. Fifty-five percent of all car accidents includes an alcoholic or debilitated driver. Around 5,000 individuals pass on from liquor harming every year. The most exceedingly awful part is that these numbers are expanding each year principally in light of the fact that liquor is so effectively open to underage individuals. Despite the fact that liquor is lawful to buy, that doesn’t mean individuals should mishandle it. Bars and clubs are the fundamental factor for underage drinking. This is on the grounds that bars are the least demanding spot for adolescents to acquire liquor and pull off drinking. In the event that each state would make as far as possible to twenty-one and more seasoned for entrance into a club or bar, we would see an emotional drop in passings from liquor.

The Scopes Monkey Trial Research Paper Free Essays

The Scopes Trial Today development is educated in state funded schools in America, however it has not generally been that way. The fight in court that prompted the educating of advancement in government funded schools has been an extremely long one. Creationism was instructed in government funded schools until the late nineteenth century. We will compose a custom paper test on The Scopes Monkey Trial Research Paper or on the other hand any comparative subject just for you Request Now Following Darwin’s speculations being acquainted in 1859 many started with acknowledge advancement during the 1860’s. This would proceed in America until a flashy, Christian, legal advisor named William Jennings Bryan crusaded against the instructing of advancement. Bryan discovered supporters effectively on account of a grassroots development in America following World War I; which was a tremendous change in the public arena that drove individuals towards a less complex and progressively strict way of life. This development drove a few states to make laws forbidding the instructing of advancement in government funded schools. Bryan and his development was obviously contradicted by numerous which prompted the fights in court that have taken America from a non-advancement training society to the advancement instructing society it is today. In this paper I will talk about the main significant legal dispute that focused on critical national these laws. The principal significant legal dispute that carried noteworthy regard for the laws forbidding the educating of advancement in government funded schools is â€Å"The Scopes Trial† or â€Å"The Monkey Trial† in Dayton, TN in 1925. This preliminary was the State of Tennessee versus John Thomas Scopes, who was a secondary school football trainer that was additionally a substitute. In spite of the fact that this case would end up being more about Scopes overstepping a law than the educating of advancement in state funded schools; it was huge in pointing out national the laws. After the province of Tennessee passed the Butler Act, which restricted the instructing of whatever repudiated the possibility of creationism from the Bible, there was a gathering of specialists from Dayton, TN who felt they could point out business and their unassuming community on account of the new law. They contrived an arrangement to locate a neighborhood instructor ready to contradict the law by showing advancement in the study hall. They had the option to discover such an instructor in John Thomas Scopes; Scopes was the ideal up-and-comer. He was youthful (25), new to educating (first year), new to town, and was popular with the towns individuals. It took small persuading to get Scopes to restrict the law and he did as such while subbing a secondary school science class. At the point when information on Scopes encouraging advancement was made open he was captured and taken to preliminary. The preliminary immediately developed in distinction when two of America’s most unmistakable legal advisors took the case. William Jennings Bryan elected to fill in as the examiner for the State of Tennessee which prompted Clarence Darrow turning into the Defending legal counselor for the situation. Darrow was a well known Agnostic, guard, legal advisor who needed to refute Bryan more so than to demonstrate Scope’s honesty. With the new â€Å"celebrity† legal counselors ready for the preliminary; the case immediately picked up distinction. The businesspeople of Dayton, Tennessee were immediately satisfied to see their arrangement had worked. There were sellers, vacationer, and media rushing to Dayton for the preliminary. The merchants were selling sausages, and water outside of the town hall. The numerous inquisitive individuals who came to Dayton to observe the preliminary made the town be overwhelmed with individuals. The entirety of the inns were so full it prompted numerous individuals from the media remaining in a distribution center and resting on the floor. Just because there was a national radio station from the court of the preliminary and the preliminary was recorded on film. There were such huge numbers of individuals in the court that the weight caused the help bars to lock in the town hall. The clasping of the shafts lead to the preliminary being held outside one day; at that point returning inside with a restricted measure of individuals ready to join in. During the jury choice Darrow immediately acknowledged he was in conflict. It was elusive a fair jury in Dayton Tennessee on the grounds that by far most of inhabitants were Christians and was neducated on what advancement is. They considered development to be an immediate danger to their religion as opposed to a logical hypothesis. The jury wound up being comprised of ranchers who were for the most part uneducated with the larger part being church goers; six were Baptist, four Methodist, one Church of Christ, and one was a non-church goer. Since Darrow realized he was unable to demonstrate that Scopes was guiltless of violating the law. He would prefer to attempt to demonstrate that the law itself was unlawful; and chose to put forth his defense dependent on science versus obliviousness. He had moved toward bringing in a few logical researchers as observers to contend the subject of development over creationism yet the appointed authority esteemed this nonsensical. The appointed authority didn't permit the observers and said that the case was about the law and not development. This was the situation for Darrow yet not for Bryan. Bryan contended that creationism was valid and invested the vast majority of his energy in court lecturing from the Bible. Bryan even lectured people in general on the town hall steps and in the nearby Methodist church while he was in Dayton. This strategy prevailed upon the nearby individuals and even the respondent. Extensions was cited saying â€Å" Bryan was an amazing speaker†. With Bryan’s strategies being permitted by the adjudicator and turning out well with the jury and neighborhood individuals Darrow saw just a single method to â€Å"win†. Rather than attempting to shield Scopes from being indicted he would put forth his defense into an individual feud against Bryan’s convictions. At the point when Darrow introduced his protection he called one observer; Bryan. This was a stun to everybody in the court just as around the nation. The adjudicator permitted it as long as Bryan approved of it. Bryan concurred so he stood up to be addressed by Darrow. Darrow benefited as much as possible from his chance and scrutinized the confidence that Bryan held so dear. He started by getting some information about stories from the Bible and how old the Earth was. He at that point dug further into the creation hypothesis; inquiring as to whether Bryan realized to what extent it took God to make the Earth, if the days that were discussed in Genesis were man’s days or God’s days, and on the off chance that they varied. Obviously; Bryan couldn't answer honestly, just estimate. This prompted Bryan recognizing that the times of creation in Genesis could have conceivable been a large number of years instead of days. This offered ground to the hypothesis of development to be remembered for the creationist’s thought of the start. The day after Darrow addressed Bryan the adjudicator requested the declaration to be vindicated from the case. He said that it had no heading working on it. Extensions was seen as liable and fined $100. Despite the fact that Darrow couldn't demonstrate Scopes honesty he had the option to show a chink in the protective layer of the creationist claims against advancement and make a greater name for himself. Bryan kicked the bucket five days after the preliminary in Dayton Tennessee while sleeping after lunch. Darrow requested the case to the State Supreme Court trying to get the law considered unlawful. The Supreme Court found that Scopes ought not have been fined yet didn't retry him. It was not until 1965 when the American Civil Liberties Union put forth a defense against the province of Arkansas that the Supreme Court decided that laws against the educating of advancement were unlawful. Works Cited Crewe, Sabrina and Michael V. Uschan. The Scopes â€Å"Monkey† Trial. Milwaukee: Gareth Stevens Publishing, 2005. Print. Groce, Eric, Tina L. Heafner and Katherine A. O’Connor. â€Å"Monkey Business: Teaching the Scopes Evolution Trial. † Social Studies Research ;amp; Practice (2011): 107-128. Print. Lovorn, Michael G. â€Å"Monkey Town: The Summer of the Scopes Trial. † Social Studies Research ;amp; Practice (2009): 99-106. Print. Singham, Mano. God versus Darwin. Plymouth: Roman and Littlefield Education, 2009. Book. Step by step instructions to refer to The Scopes Monkey Trial Research Paper, Essays

Company Introduction, Market Segmentation, and Product Positioning Essay

Organization Introduction, Market Segmentation, and Product Positioning - Essay Example Be that as it may, today, it has extended to unlimited lengths. For a youthful organization that is scarcely ten years of age, the monetary exhibition is brilliant. It had opened three different branches in different states including Ohio, Michigan and Massachusetts. In any case, the organization has additionally opened a branch in Australia which is flourishing like its mom organization. The organization separates itself as quick style trademark and offers high design apparel to arrive at people in general at reasonable costs. The Company’s statement of purpose is ‘when the client looks great, we look good.’ considering this, the primary point of the organization is to guarantee their clients look in vogue and in this way stay aware of design (London Business School, 2008). Stylish Fashionista has more than 500 workers in the entirety of their five branches. Moreover, it gloats of a wide scope of clients from all foundations. The garments sold are not the normal garments found in fabric stores. The company’s style planners go an additional mile to make garments that are exceptional. This combined with the way that the organization sells its garments at genuinely modest costs makes Trendy Fashionista the ideal goal for a style cognizant person. Advertising Plan Introduction The style business is ever changing because of commitment of organizations like Topshop, H&M and Zara (Helm, 2008). Thusly, factors influencing the dress business will impact drifts in the high design world. In the garments business, customers’ inclinations fluctuate as indicated by their ages and body types. Moreover, the interest for apparel is influenced by populace size and examples. Note that segment patterns are the main thrust in the design. The organization places every one of these components into thought before setting up their market plan. Money related Goals The most significant objective for Trendy Fashionista throughout the following ten ye ars is to build its incomes by at any rate 40% every year. Along these lines, the organization will make at any rate half in benefits and consequently be a beneficial business. Moreover, the organization expects to begin internet shopping. It has been understood that most customers would prefer to shop online because of their frenzied calendars (London Business School, 2008). Moreover, it means to grow its assembling capacities. Right now, when the style architects finish their activity, the organization needs to re-appropriate makers. In this way, the organization needs to begin making its own garments. Moreover, the organization means to expand its dissemination and perhaps open one more store in Australia. This will deal with the developing customer base in Australia. At last, the organization expects to begin partaking in network advancement. The originators are enthusiastic about building up the network and hence the objective is to put aside $10,000 to be given to different No n Governmental Organizations. Non Financial objectives The organization plans to present another product offering, lightweight baggage. After a great deal of research, the organization has found that today’s explorer is worn out on overwhelming baggage. In this way, the company’ fashioners have been chipping away at another item that will help the traveler’s experience and if conceivable make the experience pleasant. The gear has been altered not exclusively be anything but difficult to convey yet additionally simple to extemporize. For instance, the item accompanies an inbuilt charger which can be changed over into a telephone. The greatest test that the organization has so far is that it does not have a web

Genre Analysis for Letters - 825 Words

Genre Analysis for Letters (Essay Sample) Content: Surname Tutor Course Date Genre Analysis for Letters The letters to the editor are basically arguments about the great recessions that have and hit the United States of America. They portray the writer’s opinion on the crisis and offer different solutions as to how the U.S government can deal with the situations. In reference to the letters, the writers give the government and the general public information on what should have been done or what actions they could have taken to prevent the effects of the great recessions that happened in the past and the one currently facing them. John Reeder’s letter is a response genre type of letter aiming to set the record straight as it shows that the government ought to do more than what it is doing currently. Diane Runyan Bech’s letter is factual genre letter which gives us facts on what is happening and what happened in the past. Hellen P. O’Reilly’s letter to the editor is also a respon se genre letter in response to what Mr. Brooks had said or assumed. As it can be seen, the letters are addressed to the editor of the New York Times magazine aimed at addressing similar issues and targeting various people. John Reeder’s letter to the editor outlines the various facts of the workforce’s sustainability by stating how the private sector cannot be able to sustain it. The letter informs the United States government to do something to cushion its citizens. Diane’s letter is meant to reach out to all the citizens of the great nation of America since it talks of how the G-7 nations are coping with the recession and yet there are fewer retrenchments as opposed to the U.S. She does this showing that the G7 nations are capable of providing for their citizens without unnecessary layoffs of the workforce. The last letter is written by Hellen and is meant for a Mr. Brooks through the editor. The letter cautions Mr. Brooks for his assumption that idleness is as a result of the failure by some people’s failure of participation in the so called â€Å"formal economy†. Hellen points out clearly to Mr. Brooks that participation in the building of the economy does not entirely mean that one has to go to work. The letter is meant to inform Mr. Brooks to be observant of the types of comment he makes in his statements. The writers of the above letters give us the most conclusive evidence on matters pertaining the great recessions. They provide for measures, arrangements and assumptions that should be made to cushions the people against the effects of the recession. John and Diane’s letters in their entire form are focusing on the issue of unemployment for the whole workforce be it men or women. They give opinions on ways of protecting or cushioning the people against recession while at the same time defending the private sector. Hellen’s letter basically ...

Human Development By Jared Diamond - 1887 Words

As a biologist, Jared Diamond ventures to New Guinea to study bird evolution, where he fortuitously meets the local politician, Yali who asks how Diamond’s people were able to colonize New Guinea and attain more resources within the last 200 years than Yali’s New Guinean ancestors. Diamond did not have a simple answer to this question, as he would have to probe deeper into accounts of many different factors. He rephrases the question, asking why human development ensued at different rate in different continents. He theorizes that racial differences played no part in causing the differences that occurred, eliminating the immoral and erroneous perspective. He then juxtaposes the current lifestyles of children in America and New Guinea, and shows how westerners spend more time with electronics and other forms of entertainment whereas the children of New Guinea engage in more proactive tasks. Diamond also remarks how the indigenous societies are arguably more intelligent, b ut their circumstances are limited. The superiority in technology, agriculture, immunity to diseases and manufactured goods are capacitated by environment, not genetics. Jared Diamond begins his treatise from the very beginning. The primitive origins of human development started in Africa seven million years ago. Human development was bound within Africa until six million years later, when the Homo erectus migrated from Africa. After which, what Diamond coins â€Å"The Great Leap Forward†, occurs 50,000 yearsShow MoreRelatedGuns, Germs And Steel By Jared Diamond1402 Words   |  6 PagesIn the book, â€Å"Guns, Germs and Steel† by Jared Diamond, Part Two talks about the roots of guns, germs, and steel, geographical differences relating to food production, causes of the spread of food production, development of ancient crops that are still used today, and domestication. Jared Diamond mostly likes to talk about the development of the Eurasian society and why they are more powerful. Instead of proximate causes that get straight to the point, he takes a different route that leads to ultimateRead More Gus germs and steel Essay1742 Words   |  7 PagesGus germs and steel 1. Yali asks Diamond, â€Å"Why is it that you white people developed sp much cargo and brought it to New Guinea, but we black people had little cargo of our own.† 2. Jared Diamond’s thesis seems to be that external factors such as geography can affect the fate of human societies. In other words, what separates the winners from the losers is geography. Chapter 1 1. â€Å"The Great Leap Forward† is when human history developed about 50,000 years ago. 2. The giant moasRead MoreEssay on History of Disparity in Development650 Words   |  3 PagesDisparity in Development Human is one of few creatures of mother earth that can think and decide what is right or wrong. Due to that special characteristic, people are always curious about something and try to find the reason about it. In 1974, Jared Diamond was staying in Papua New Guinea, and one day, a local named Yali asked Diamond a deceptively simple question â€Å"Why is it that you white people developed so much cargo, but we black people had little cargo of our own?† (NGO, 2005) Jared thought itRead MoreHuman Expansion through Environmental Interaction Essay682 Words   |  3 Pagesrelating to the interaction between humans and the environment relating to demography and disease, and technology. The theme relating to the formation of political entities is important in history because a political entity shows ideological and technological innovation. Political entities form various political structures and forms of governance that led to conflicts that illustrated the human capacity for viole nce. Jared Diamond’s Guns, Germs, and Steel details the human interaction with the environmentRead More In Praise of Jared Diamonds Guns, Germs, and Steel Essay1013 Words   |  5 PagesIn Praise of Jared Diamonds Guns, Germs, and Steel Jared Diamonds bestseller Guns, Germs, and Steel (GGS) is an attempt to explain why some parts of the world are currently powerful and prosperous while others are poor. Diamond is both a physiologist and a linguist who spends a good deal of his time living with hunter gathers in Papua New Guinea. As a researcher and as a human being, he is convinced that all people have the same potential. Hunter gatherers are just as intelligent, resourcefulRead MoreGuns, Germs and Steel by Jared Diamond951 Words   |  4 Pagesand Steel, by Jared Diamond. The book was very interesting but a lot of the information could have been cut because it’s a bit too long. Jared Diamond is a scientist, not a historian and he’s American. He upset many historians around the world by the way he bashes Europeans. However, he did win a Pulitzer Prize for the book so that says something. Jared Diamond is a professor of Geography at UCLA and a world traveler. He believes that in the past 13,000 years of human history, agricultureRead MoreGuns, Germs and Steel: The Fates of Human Societies by Jared Diamond1213 Words   |  5 Pagesand Steel: The Fates of Human Societies Guns, Germs and Steel: The Fates of Human Societies by Jared Diamond is an outstanding book about how different societies changed developmentally through time. Diamond tells readers about how many societies developed faster than others and how wealth and power spread throughout different regions of the continents. Wealth was spread unevenly because many societies had less technological advances or developed after another society. Diamond uses a question and answerRead MoreGuns, Germs, And Steel Essay1174 Words   |  5 Pages and Steel written by Jared Diamond explains a variety of different themes as to why the world came to be as it is today. The differences in technology and advances differing between other countries. Why is Eurasia more advanced and innovated than other continents like, the Americas? Why didn’t every country develop to an equal pace in advancement? Diamond’s major theme is that environmental differences influenced the differences in the world†™s society’s not different human intellectuals. He illustratesRead MoreGuns Germs And Steel Summary955 Words   |  4 PagesJared Diamond’s theory of global differences in his book entitled â€Å"Guns, Germs, and Steel† is the result of geography and climate and not human differences such as race and culture. Jared Diamond is a biology professor at the University of California. He has been elected to the National Academy of Sciences, the American Philosophical Society, and the American Academy of Arts and Sciences. While studying birds in Papua New Guinea he was asked the question of â€Å"Why you white men have so much cargoRead MoreGuns, Germs, And Steel1127 Words   |  5 PagesGuns, Germs, and Steel In his work, â€Å"Guns, Germs, and Steel† (W. W. Norton, New York, NY, 1997) Jared Diamond attempts to explain why human history has carried out the way it has, he often refers to accounts from history to support his argument. Accounts that will be deemed adequate will discuss specific groups of people, at a specified period of time. Diamond suggests that guns, germs, and steel are three contributing factors for why the world is in its current state. It is not difficult to recognize

The Synthesis Of Apomorphine Was Historically Accomplished...

Introduction: Apomorphine has been used as far back as 2000 BC. In 2000 BC the Mayan’s noticed that the bulb and root of water lilies gave a narcotic feeling, as well as acted as an aphrodisiac and partial hallucinogen.1 Apomorphine belongs to a class of molecules called aporphines which are present in water lilies, more specifically in Nymphaea caerulea and Nymphaea ampla.1 While mild effects were shown in parts of water lilies, scientists wanted to know what exactly caused these effects. The compounds were isolated and tested to determine that apomorphine was the most active ingredient. The concentration of apomorphine was so low in the plants that isolation was impractical so a synthesis was designed to investigate the properties of apomorphine further; leading to apomorphine being used for Parkinson’s disease, erectile dysfunction, and most recently Alzheimer disease. Synthesis2: The synthesis of apomorphine was historically accomplished by an acid-catalyzed rearrangement of morphine. This method typically had low and varying yields: anywhere from 0.6% to 46% yield. In 2008, a new synthesis was patented that shown yields as high as 55% to 70% yield. This new synthesis, scheme 1, uses phosphoric acid as the catalyst and phosphorus pentoxide as a water scavenger—water is the by-product of the reaction and the phosphorus pentoxide irreversibly binds to the water. The solution would then be heated to 90-100â„Æ' in an inert atmosphere for two hours.

Changes to Womens Rights Since 1945 free essay sample

Also, women had limited opportunities to voice their concerns and interests in public places and suffered against abusive family situations. This began to change when feminists started to libber against these inequities. Employment before 1945 showed many inequalities between men and women due to differences in wage and unfair rights. The Equal Pay Case of 1972 was an event that sparked during the 70’s due to inequalities of wages between men and women. The Whitlam government introduced the minimum wage for both genders as a start for equality in the workplace. Another thing the Whitlam Government introduced was free tertiary education for all women allowing social mobility. This opened doors to a wider range of jobs like medicine, nursing, or law and gave women a chance to be independent. The Anti Discrimination Act of 1985 was a law made to prohibit discrimination based on gender or pregnancy for everyone from employers to co-workers or in public areas. We will write a custom essay sample on Changes to Womens Rights Since 1945 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Although the equal pay case was not a complete success, introducing the minimum wage, free tertiary education and the anti discrimination act was a major success in changing women’s rights. Women had limited voices to discuss issues of equality in politics. This changed when feminists such as Germaine Greer wrote and encouraged women to be politically active. The Women’s Electoral Lobby (WEL) was formed in 1972, which advocated for childcare and maternity leave. In 1975, the Whitlam Government elected a women’s representative Elizabeth Reid to address women’s rights in the political arena. Politics has changed immensely since 1945 as women politicians started to rally for women’s rights. Social change was a major change in women’s rights from 1945 as different ideas and views were being voiced to force change. In 1961, the introduction of the Birth Control Pill was a major event that affected many working class women. This pill gave women the chance to take control of their own body and lives as they can now move into the workforce without the problems of leaving due to giving birth. Also, the new laws like the No Fault Divorce of 1975 and the changing of the rape laws in 1981 helped women escape abusive relationships and prohibited men from divorcing their spouse for no reason. The introduction of the pill and new laws gave women more control and safety to women and this was a major change in women’s rights from 1945.

Jim Henson Essays - The Muppets, American Film Directors

Jim Henson Jim Henson was born on September 24, 1936, in Greenville, Mississippi. He moved to Maryland in fifth grade and throughout his childhood had a strong interest in both art and television. His grandmother was very supportive of his interests and constantly encouraged him to use his imagination. In 1954 Jim started in television performing puppets on a local channel's Saturday morning program. The next year, while studying at the University of Maryland, he was given a five-minute show called Sam and Friends which aired twice a day. This show introduced the first Muppets, marionette puppets. The success of this show led him to many appearances on shows such as The Today Show and The Steve Allen Show. During this time Jim began making many humorous commercials for sponsors. With weekly appearances on these shows, Jim asked for the help of a puppet maker name Don Sahlin and a puppeteer name Frank Oz. "From 1964 to 1969 Henson produced several experimental films." In the mid-60's Jim was asked to create characters to populate a new children's show, Sesame Street. It was here where he made some of his most famous characters such as Ernie and Bert, Oscar the Grouch, Cookie Monster, and Big Bird. On this show Jim produced over two dozen shorts to teach counting and other basics. Soon after his fame on Sesame Street Jim, after promoting the idea for The Muppet Show for years, finally received backing to produce. On this show the most famous Muppet of all, Kermit the Frog, was introduced along with Miss Piggy, Rizzo the Rat, Rowlf the Dog, Fozzie Bear, and of course Gonzo the Whatever. The Muppet Show became the most widely viewed television program in the world. From this show many movies and spin-off television shows have been produced. Jim Henson died in 1990 from pneumonia right after his last project for Muppet Vision 3-D, an attraction for Disney World, and right before he was going to sell his company to Disney Studios. Today his son runs and owns the Henson Company. Jim Henson possessed many lovable qualities about him but his most important characteristic was his creativity. Jim Henson created characters that were out of this world and quite unexpected. Jim Henson also had an extraordinary sense of humor, which attracted young and old to his television shows. Jim Henson once said, "Nobody creates a fad. It just happens. People love going along with the idea of a beautiful pig. It's like a conspiracy." These qualities will definitely serve society greatly in the next one thousand years. Jim Henson's creativity will inspire writers and producers to do the same. This will allow them to attract many viewers of a broad range of ages. Jim Henson's humor will also influence the next millennium of people. His humor will teach people stuck in a world of seriousness to have a light heart and to laugh once in a while. I believe Jim Henson has taught everyone an important lesson, that no matter how tough life gets, you can always find a bit of little humor in it. Bibliography "Henson, Jim." Microsoft Encarta Encyclopedia. 1999 ed., Wilmeth, Don B. "Henson, Jim." The World Book Encyclopedia. 1996 ed., 191.

Gender Differences in Pain Perception essays

Gender Differences in Pain Perception essays We have all experienced physical pain sometime in our life. Some of us even must suffer it on a day to day basis. But are some people genetically made to handle pain easier than most? Sure, why not? I mean, we are all made differently and react differently to special stimuli. Most believe that men are able to bare pain better than the average woman. Others agree that because of childbirth, women are able to withstand pain at the same level or even better than a man. The question is which theory is correct? Could there be a defining difference between the two genders or does it depend mainly on the individual? There has been research and studies conducted over the years to find the answers to these questions. In the experimental report, Gender differences in pain perception: the mediating role of self-efficacy beliefs by Jackson, Iezzi, Gunderson, Nagasaka, and Fritch, researchers hypothesize the reasoning behind the differences of pain perception of the genders and test the ir theories. You will find that their research findings are not much different from those of other research groups, but that their reasoning is a bit different. This project will tell of psychological influences on pain, as well as the physical influences on pain. To begin their work on the proposition, Jackson et al. (2002) had based their theory on the many studies done throughout the years that agree that women in general have been thought to suffer more with pain. They have been subjected to more persistent, severe, and longer-lasting pain than men. Many of the studies have shown that the women in the reports were more susceptible and less tolerant of pain than the men but the psychological reasoning behind it was not determined. Psychologically, there are many ideas as to why this may be, but the main issue up for discussion in this article was self-efficacy. According to Jackson et al. (2002), self-effi ...

American Eagle Company Essay Example | Topics and Well Written Essays - 1500 words

American Eagle Company - Essay Example It also ships them worldwide through the website. AE has introduced a new label called â€Å"aerie by American Eagle† targeting young female customers with a collection of dormwear and intimates that includes bras, undies, camis, hoodies, robes, boxers, sweats and leggings. They are specifically designed to be sweetly sexy for everyday stylish wear. These are currently sold in 19 exclusive stores as well as on its website called Apart from this AE has now targeted 25 to 40 year old customers with yet another brand called MARTIN+OSA using denim and sportswear as a base covering apparel, accessories and footwear. This is sold in 13 stores as well through its website www.martinandosa.com. AE had a sale of $ 2.98523 billion with profits of $ 411 million during the last financial year and expects a slight fall this year due to extended warm weather. A SWOT analysis displays the company outlook in detail. 6. Compared with competition it has fared better in the 2nd quarter of 2007 as it suffered a fall in sales of only 2% compared to industry suffering between 2 and 11 per cent. This shows that it is more popular than others. 1. Due to Global Warming warm weather has been extended in 2007 resulting in a longer summer. This resulted in a fall in sale of abut 2% in the 2nd quarter and the forecast of sales in 3rd quarter has been reduced. This will impact year on year sales and profitability. 3. It went on expansion through the takeover and merger route and in one case it backfired badly. Bluenotes of Canada with 100 stores was acquired in 2001 but since this too served nearly the same segment, 12-22 year olds, it failed and had to be sold off in 2004. 6. By sticking to one demographic segment (15-25 year) predominantly has made the company kaleidoscopic and the market also perceives it as a one segment player. Fresh competition will eat away

Deviant Behavior Research Paper Example | Topics and Well Written Essays - 1500 words

Deviant Behavior - Research Paper Example A criminal is not deviant among other criminals, and a psycho may be admired as such in the eyes of other psychos. Because deviance is relative, it is quite possible to justify one’s own deviant behavior, and because deviance refers to a violation of norms, to be judged deviant requires a specific social standard against which one is being measured (edu.LearnSoc.org). There are psychosocial considerations related to deviant behavior, Stephen Glass was an apparently fantastic journalist, with a knack for running into exciting people, intriguing events, and fascinating details. As it turned out, Stephen invented a web of lies which grew bigger and more complex all the time. Because he was a bright and accomplished liar, with a vivid imagination, he wove a support system of manufactured falsehood to support his lies, and he built a stunning professional career out of these lies, until it finally all collapsed (Leung). Had he built a career writing fiction, he would have been highly successful and never been judged deviant, because fiction does not require truth, and imagination is an asset, rather than a liability. However, the norms in journalism are different than those used to measure fiction authors (Brewer). This is a case of professional deviance. Stephen Glass did not murder anyone, but he killed the professional trust placed in him and he compromised the trust placed in the magazines in which his stories were published. Stephen did not con any old people out of their life savings, but he conned the people he worked with and the public. He did not steal anyone’s property, but he stole respect and a good professional reputation that did not belong to him, under the circumstances. When people make mistakes, even big mistakes, the social expectation is that one immediately offers a personal and heartfelt apology. Especially in journalism, it is important to correct mistakes and apologize (Brewer). For the longest time,

Work Study In Business Essay Example for Free

Work Study In Business Essay Discuss the reasons why modern organisations engaged in the construction and property industries should use ‘work study’ in their business. The reasons why a modern organisation should use ‘work study’ in their business can be determined because of the potential benefits it can provide to the efficient running of the organisation. Work study is the systematic study of processes or operations to ensure the more efficient use of human and resources that are available. It is also known as the time/motion study and since its introduction; it has developed the course of instituting standard times with the motion study improving work methods by involving different techniques. With the refining and integration of these two techniques it become a generally accepted method for the improvement and advancement in work processes and systems that are used within the construction and property industries as well as many others involved in production. The quantitative analysis of time study leads to establishing a time standard. The qualitative analysis for motion study of a work station leads to the improvement or design of an activity or operation. Work study resulted from amalgamating concepts and practices which were developed by F.W. Taylor and by Frank and Lillian Gilbreth. The aspects that are important in the work study are the evaluation of human work, work measurement techniques are designed to create how long it will take a qualified worker to perform a specific job at a certain level of performance. Construction and property companies can use the work study to establish the necessity for the process of estimating labour, necessary remuneration and incentives for staff. The basic approach to this method will incorporate the procedure of: Select (The work to be studied), Record (The relevant facts), Examine (the facts critically), Develop (the most effective method), Install (the new method) and Maintain (by performing regular checks). Work study is used to show the required effort and time that is required to perform particular tasks and when more efficient ways of doing the task. The task can usually be broken down into different motions and how long an average worker takes to perform these motions is then measured by using a camera and stop watch. It can be seen from the history of work study that the methods of Frank and Lillian Gilbreth sort out to find the best method of doing a specific job, in his experience of bricklaying he noticed his instructor was using three different set of motions when laying bricks, when he started his own business he introduced several procedures which improved the motion pattern and increased productivity from 120 bricks laid per hour up to 350. In my line of work we carry out surveys on behalf of institutions such as the NHS for space and usage, by using a form of the work study over a period of between a week and a month we analyse the occupancy of the rooms and whether they are empty, under, fully or over used. Once this information has been collected, collated and analysed then we can see where savings for the particular trust can be made. This can be based upon economic, technical or human conditions, whether they are planning on downsizing/merging or moving to larger premises, whether the space is fully utilised or if it is up to the minimum requirements for standard working conditions. A rating can then be identified for each aspect and other reviews are compared allowing for decisions to be made and improvements can then be implemented. The results of the study can be integrated into the time and effectiveness of how people use their time and whether or not it is fully utilised and then whether there are better working practice methods that can be identified and implemented. By integrating this approach to improve the work system which is known as methods engineering it can be applied to many other construction or property organisations. The work study uses both the time and motion study together to ensure that the results are both rational and reasonable are achieved, in order for this to be successful it is of significant importance that the study of motion is fully understood so that when applying it to the time study so that the results are as accurate as possible. However with construction projects lacking repetitive operations to monitor and due to numerous variable factors, such as the weather and change of labour, this will affect how work is performed, it is only generally provided as a guide to quantitative figures which should be included in other management tools. The time study measures how long is required in order to perform a specific task by an average work with a specified method, if a new work method is introduced then a time study needs to be changed in line with the new method. By analysing the different work methods and the equipment that is used when a job is performed then a more optimum and standardised method can be introduced. This method will contribute towards the search for better and improved methods, whilst ensuring optimum working procedures and effective use of management utilisation tools to help achieve higher productivity. In relation to my work place it was noticed that time and effort was being wasted due to a lack of a suitable and sufficient filing system; files were regularly misplaced and no backup records were kept. By analysing these ineffective methods it was evident that improvements were needed and therefore following this study and more effective and efficient system was put into place which addressed all the identified problems in the study. The benefits of work study is to have an increase in operational efficiency and productivity, reduce manufacturing costs, improve the work place layout, provide better capacity and manpower planning, provide fair benefits and conditions to employees, improve the work flow, reduce handling cost of materials, provide a performance standard to measure the efficiency of the labour force, improve industrial and employee morale, provide a better basis for any incentive schemes and more job satisfaction for employees.

aALCOHOL SHOULD BE BANNED Essay -- essays research papers

ALCOHOL SHOULD BE BANNED Alcohol in the form of alcoholic beverages has been consumed by humans since pre-historic times, for a variety of hygienic, dietary, medicinal, religious, and recreational reasons. While infrequent consumption of alcohol in small quantities may be harmless or even beneficial, larger doses result in a state known as drunkenness or intoxication and, depending on the dose and regularity of use, can cause acute respiratory failure or death and with chronic use can cause severe health problems, such as liver and brain damage. As stated earlier, alcohol in small doses is harmless and can even be beneficial, but how many people can consume alcohol â€Å"responsibly† and â€Å"sensibly†? Very few I must say. It can be argued however, that some of the benefits of drinking alcohol can be harnessed when drank moderately, for example alcohol has been known to induce a relaxed feeling due to its central nervous system depressant qualities. Secondly, alcohol has carbohydrates in large quantities which are digested to produce energy and therefore has some health value. Thirdly, it reduces tension in the muscles thereby, heightening the feeling of relaxation. Finally, alcohol has been known to lower inhibitions giving the user the feeling of bravery and reducing shyness. However, Alcohol in large doses can be very detrimental to not only the user but to people around him/her. For instance alcohol has been known to damage the brain especially the frontal lobes. It also caus...

Mkt Plan-Popcorn Store in Hk

1. 0 Executive Summary We are preparing to open a popcorn specialty shop in Hong Kong, the Pop Popcorn Shop. Hong Kong is a famous international tourism city and it successfully received more than 42 million tourists in the past year. Hong Kong has its unique culture and the Hong Kong film culture is one of the most remarkable one. Therefore, our Pop Popcorn Shop will closely integrated with the Hong Kong film culture, and create a well-known local brand image, which can attractive to local residents who like to eat popcorn or like to see movies, and the tourists who interest in the Hong Kong culture or movies.We can effectively compete with other popcorn store because we offer a high quality, various tasty flavors, as well as healthy popcorn with value price to consumers. More importantly, we provide customize service, which customers can make their own flavor popcorn and even the packages according to their preference. The particular customize service as well as the film culture br and image is our two brightest spots, which can make us distinguish with other competitors and become our distinct competencies.The marketing objective in the first year is to build up our brand awareness through our various marketing communication methods and we will continue to focus on increasing our brand equity in the next two years. The primary financial objectives are to achieve first-year sales revenue of HKD1,580,000 (USD 203,820) and reach profitability. The revenue will be expected to increase by 12% in the second year and 15% in the third year. 2. 0 Service Description Popcorn is a popular  snack food  at sporting events and in  cinemas, where it has been served since 1914.Hong Kong, a dynamic Asian metropolis that attracts numerous tourists and businessmen, global or Asian, every year, has been deeply influenced by the western movie culture and gradually developed it very own local movie culture, which is a robust branch of Hong Kong local culture, leading Hong Ko ng to be such a huge market for film industry. Benefiting from this significantly growing movie market and the saying that popcorn is always the best company in theaters, Hong Kong would be our ideal place that gives us incentive to locate our Pop Popcorn Shop in this prosperous city.Specifically, our popcorn shop will be opened at Langham Place, one of the most popular shopping mall located in the very heart of Hong Kong, which has a magical gravitation that attracts numerous local residents and tourists. Moreover, with its world-class equipment, fascinating settings, and consensus images of fashion, the UA cinema at the 8th floor in Langham Place is the nearly the most popular movie theater that has not only the highest attendance rate but also the best box office in Hong Kong.Thus, the needs from the people who are going to a movie in UA cinema would be so huge that can be a large target market, waiting our popcorn specialty store to satisfy. In addition, our specialty store, Pop Popcorn, not only aims to offer high-quality, various tasty flavors, as well as healthy popcorn with value price to consumers, but also provides customized service that customers can make their own flavors popcorn and even design their own popcorn packages, as well as customize their distinctive popcorn tins.Moreover, nine regular flavors popcorn will be provided in Pop Popcorn — sugar, buttery, caramel, cheese, chocolate, barbecue, rainbow, spicy, and mustard — which is a wide range from classic flavor to popular special flavors. Additionally, two different packages, bags or tins, with five different sizes — small, medium, large, 1 gallon, or 2 gallon — would be offered to our customers to select. Essentially, the most distinctive feature of Pop Popcorn will be the combination of popcorn and Hong Kong local movie culture.In our shop, everything is about film. From the in-store decoration, display of popcorn, our staff costume, to the packing of our popc orn are all designed based on the characteristics of Hong Kong local movies. Above all, customers can also design the packing of their popcorn with one of their favorite movies, which can be a wonderful souvenir from themselves, as well as a distinctive gift for their friends. 3. 0 SWOT Analysis 3. 1 Strengths 1. Exclusive location — Langham Place is one of the most famous shopping mall located in the very heart of Hong Kong.It has attracted numerous local residents and tourists. Specifically, the UA cinema at the 8th floor in Langham Place is the one of the most popular movie theater that has not only the highest attendance rate but also the best box office in Hong Kong. 5 This exclusive location will provide an intense collection with our target customers. 2. Distinctive decorations and packaging design of our shop – In Pop Popcorn Shop, everything is relative to films. The film elements in our store will generate one the most significant points-of-difference compare to other popcorn stores. 3.Various tasty and even customized flavors of popcorn – Pop popcorn store will regularly provide nine flavors of popcorn to the customers. More important, we will be the first popcorn shop to provide customized flavors service. 3. 2 Weaknesses 1. Brand awareness — As a new popcorn shop, we would not have much brand awareness and brand equity at the very beginning. 2. Customer accession — Regarding to those customers who are going to a movie, our shop location will not be the most convenient place for them to buy popcorn compared to the snack store located inside the theater.It’s one of the disadvantages when we compete with the snack stores inside the theaters. 3. 3 Opportunities 1. Film culture is one of the most prominent characteristics of Hong Kong culture. There is a large amount of movie fans in Hong Kong. 2. Popcorn is known as the best partner for movies, the constantly flourishing of film industry in Hong Kong will lead to an explosion of needs of popcorn. 3. Hong Kong is an international prosperous city, many local residents has a relatively high disposable income. . The continue growth of tourists in Hong Kong, especially the tourists from Mainland China, as well as the their strong consumption power. 3. 4 Threats Competition is a dynamic process that our competitors would also switch their strategies that may lead to some turnover marketing circumstances. Based on the analysis of our target market, there may be three potential situations, which can be threats to our popcorn shop. 1. Other brand-famous popcorn stores may expand their locations.Since one of our essential strengths is our location in Langham Place, if other brand-famous popcorn shops also have inclination about expanding to the location near our shop, it would be a threat for us. 2. With the growing popularity of popcorn, the snack stores locate inside the theaters may provide more flavors popcorn to the customers. 3. There is oth er more tasty and healthier alternative snacks for customers when they have a movie. 4. 0 Target Markets Generally speaking, the people who like to eat popcorn will be our target customers.Specifically, based on geographic segmentation, local residents and tourists of Hong Kong would be our target market that deserve our fully concentration on developing our own customer bases, as well as establishing our very brand awareness. 4. 1 Local residents who like popcorn or movies 1. Typical users Geographically, those Hong Kong people who live in the urban area–New Territories and Kowloon–would be our major typical users. In 2011, around 45% of the Hong Kong population is living in New Territories and around 30% of them lives in Kowloon.Demographically, those local residents, female or male, who are about 15-44 years old with average monthly income more than HKD10,000 or monthly spending more than HKD200 on snack food can be identified as our typical users. Additionally, peo ple who will go to theater for movies more than four times a month will be defined as our heavy users. 2. Size and growth of this target market In 2011, the population in HK was about 7,067,800, and the average population growth rate had increased by 0. 72% compare to 2005.In terms of population of our target market, the amount of population of 15-44 years old is around 3,135,300, which accounts for 44. 4% of the total population. 3 In the recent years, the film industry in Hong Kong is booming. Regarding to the film industry in Hong Kong, in 2010, the box office gross was HKD1,339 billion, and, in 2011, this number grew to HKD1. 379 billion. The total number of films that released in 2011 was 276, which included 56 Hong Kong local films and 220 foreign films. In addition, the number of attendance was 87,517 and the attendance rate was 75. % in 2011. Moreover, according to a survey co-conducted by the University of Hong Kong and Hong Kong Picture Industry Association in 2008, 58. 3% of those people who went to a movie would buy various amount of popcorn as their â€Å"companies† for the next 120 minutes at the theater. 3. The real â€Å"buyer† in this target market The real â€Å"buyer† of our product is mainly the same as our typical users. However, the male customers may account for a larger amount of them. Because when a couple goes to see a movie, the male will usually be the one who pends his money on the popcorn and share it with the female, given in the Hong Kong culture. 4. Main characteristics of this target market Our typical customers’ main characteristics can be described on two fronts. First, these people are deeply influenced and attracted by the film culture in Hong Kong, which is one of the most fundamental branches of the Hong Kong local culture. Second, according to the data from Census and Statistics Department Hong Kong, among the people who is 18-44 years old, the average monthly income of them is HKD13,600. 5. Reasons why this target market is attractiveEvidently, there are two main reasons why these typical users of us, who are the 15-to-44-year-old local residents with over-average incomes, will be substantially attractive to our popcorn specialty store. Firstly, these typical users have been living in Hong Kong for some years that they may be fundamentally influenced by Hong Kong local culture, especially by the film culture in Hong Kong. Loving movies can be a major incentive for them to be willing to spend money to have movie in theaters. And popcorn, as one of the most ideal companies in theaters, can be one the last things our target market want to miss.Secondly, these young residents have relatively open-minded customer awareness, easier to accept new brands that have distinctive brand images. Moreover, they are relatively high-income citizens living at a fashion lifestyle city and willing to spend more on snacks or recreations. 4. 2 Tourists 1. Typical users in this target market Geographically, tourists form Mainland China will be our target customers, especially who are from 4 main cities in China – Shenzhen, Guangzhou, Beijing and Shanghai. Demographically, the tourists between 15-44 years old, male or female will be defined as our target customers. 2.Size and growth of this target market In 2011, Hong Kong received record-high visitors from around the world, which was totally 41,921,310, a remarkable increased by 16. 4% over 2010. Tourism generated value added of HKD 74. 6 billion in 2010 and the inbound tourism accounted for the largest share of the value added of tourism, which was HKD 59. 2 billion. Compared with 2005, this value added increased by an average annual rate of 12. 5%. Among various incomes generated from the inbound tourism, food and beverage services had HKD 6,300 millions value added in 2011. 2. The real â€Å"buyer† in this target marketThe real â€Å"buyers† are tourists, who may buy our popcorn as a souvenir or a gift for themselves, as well as for their friends. It indicates that the buyer may not be the actual user in this target market. However, we will put more attention to advertise our shop among the female tourists, since the female tourists are usually more interested in shopping and buying souvenirs. 3. Main characteristics of this target market Firstly, most of them are from Asia, especially from Mainland China. In 2011, Mainland China continued to be the largest visitor source market of Hong Kong, contributed 28. million arrivals, accounting for 67. 0% of total arrivals in Hong Kong. 7 Secondly, mid July to end August are always the most intense period for tourists to visit Hong Kong. Also, regarding to the life-cycle stage segment of overnight vacation visitors in Hong Kong, approximately 36% of the visitors are families with children, 20% of them are young single male or female, 12% of them are young couples, and 7% of them are young students. Moreover, these visitors, 15-44 years old, which will be our target customers, account for 75% of our total visitors of Hong Kong in 2011. 4. Reasons why this target market is attractive Firstly, the number of tourists is remarkably substantial and this number is increasing every year. The appreciation of most major currencies against Hong Kong dollar and the improving travel sentiment have fueled the impressive performance. 7 For the short-haul market, benefiting for the Individual Visit Scheme, which the Central Government has announced that residents from certain cities are allowed to visit Hong Kong as tourists in their personal capacity, tourism in Hong Kong is developing significantly every year.In 2011, the coverage of the Scheme has expanded to 49 cities in China since the first introduced on in 2003. 9 That means the tourists form Mainland China will continue to increase substantially. For the long-haul markets, arrivals recorded a 1. 7% increase. In particular, the United States remained the largest long -haul market with 1. 2 million arrivals in 2011, representing a 3. 5% increase. 7 Secondly, the tourists, especially those who are from Mainland China, have such a robust consumption capacity. From the source of Hong Kong Tourism Board, in 2011, the total tourism expenditure associated to inbound tourism is HKD 253. billion, which had a significant 20. 5%, increase by 2010. 8 Specifically, the average spending of the visitors from Mainland China was HKD 8,220 in 2011, which has a 10. 3% increase by 2010. 9 5. 0 Competitive Analysis 5. 1 Direct Competitor Our direct competitor will be the Garrett Popcorn Shop Hong Kong, which is a famous popcorn store overseas. Garrett is located at the International Financial Center Mall Hong Kong, where is in the central business district in Hong Kong. The IFC Mall has lots of luxury shops inside and it focus on targeting to the high-income customers. 1.The strengths and weaknesses of Garrett First, Garrett has a high reputation overseas due to its long history and consistent high quality of fresh popcorn. That is, the global brand famousness of Garrett Popcorn would be so pervasive that would attract large amount of foreign customers who is working currently at Hong Kong. Second, after concentrating on popcorn industry for more than 60 years, Garrett has already developed its very own secret recipes to mix into popcorn, like The Chicago Mix, Caramel Crisp, and CheeseCorn. These famous flavors popcorn are another stunning strength of Garrett.However, some weaknesses of Garrett Popcorn Hong Kong have been exposed to the public, which may turn to be our opportunities. According to the OpenRice, which is a popular users review and local cuisine recommendation website, based on 5 aspects include taste, environment, service, hygiene, and value for money, Garrett Hong Kong scores only 3. 8 of 5. 0 based on  the customers’ ratings. The negative reviews are mainly about the service and the value of money. Many customers comp lained about the unfriendly staff and the too expensive popcorn. 2. Our strategies to compete with GarrettBased on the analysis about Garrett Hong Kong’s strengths and weaknesses, our competing strategies can be elicited in three fronts. First is about different shop location setting that we would focus on popular shopping mall rather than luxury shopping center. Second is our popcorn price setting that would be average 20% lower than Garrett. Third is the customized services provided by us, which will customers to create their own flavor popcorn and packages. Moreover, we will pay more attention to select and train our staffs and thus provide very friendly service to customers. . 2 Indirect Competitors The indirect competitors of us will be the snack stores locate inside the theaters, which can also provide popcorn to our target customers. 1. The strengths and weaknesses of the snack store inside the theaters Firstly, it’s the most convenient location for the customer s who are going to see a movie – most of these snack store are just steps away from the theater. Secondly, the popcorn price is relatively low compare to our store. However, their weaknesses are also obviously when compare to our popcorn specialty store.Almost all of these stores just provide the sugar flavor popcorn to the customers. The very limit flavor choice and relatively low quality of popcorn are their biggest disadvantages. Additionally, these stores are usually put little effort on marketing communication with customers. 2. Our strategies to complete with the snack stores inside the theaters Evidently, our strategies to compete with these indirect competitors can be, firstly, providing discounts or advocating promotions to the customers who have a movie ticket.For example, the customers can get 10% off in our store when they present us the movie ticket on the same day. Secondly, we will implement various campaigns that strongly advertise our fascinating tasty popcor n with multiple flavors and high quality, framing an image that our target customers can have a box of satisfying popcorn with a reasonable price. 5. 3 Potential competitors The potential competitors of our popcorn shop can be defined as those snack grocery stores that can offer alternatives snacks to popcorn. Although there are various kinds of snack food with even cheaper prices in those grocery tores, however, if a customer is looking something fresh or special rather than something bland when he/she is going to a movie, these grocery stores would soon to become the very last place to satisfy him/her. Thus, regarding to our target customers, we can pay efforts in marketing communication that utilizes mass medias to frame that fresh popcorn is the best choice for movies, especially the fresh popcorn with customized flavors we exclusively provided. 6. 0 Pricing Strategies 6. 1 Pricing Strategy 1. Pricing objective — The pricing objective of Pop Popcorn Specialty Store is pro duct-quality leadership.Consistent with our store’ s marketing strategy and brand positions, the message that we seek to communicate is that we offer high quality, various tasty flavors, as well as healthy popcorn with value price. 2. Unit cost and margins — The total cost of our product will include fixed cost and variable cost. Since the various cost of raw materials are relatively low, while the cost of rent and salary is relatively high in Hong Kong. The cost of per popcorn will be lower when more popcorn has been made per day. Thus, in our price structure, the raw materials per unit cost is estimated approximately 15% of the total cost. . Competitors’ price structure comparison — Garrett Popcorn Hong Kong provides 5 flavors and 6 sizes of popcorn to the consumer. The price is quite different based on different flavors, the average price of the Garrett’s popcorn is — small HKD52, medium HKD76, large HKD96, jumbo HKD164, 1 gallon HKD334, and 2 gallon HKD639. On the other hand, nearly all of the snack stores in theater in Hong Kong just provide the sugar flavor popcorn, and the price is around HKD15 for small, HKD25 for medium, and HKD30 for large size. 4.Pricing methods — Base on the company cost, competitors cost, and customer demand, we will use the perceived-value pricing method to select our product price. In addition, based on our product-quality pricing object, we will seek to create an image that emphasizes our high-quality product with value price brand to consumer. Due to our location rent and less brand awareness, our average price will be about 20% lower than Garrett popcorn price. While our average price will be 25% higher than snack stores in theater since our store is excel in making arious tasty flavors popcorn. 6. 2 Price Structure 1. Our price list 2. Special offers In order to encourage sales we will provide access for certain customers to special prices. Such as special customer priceâ€⠀œcustomers can get 10% off in our store when they present us the movie ticket on the same day. Also, we will have a frequency reward program–membership cards which can collect points and use the points as cash to purchase popcorn in our store. Meanwhile, we will provide coupon in the special festival to our customers. 7. 0 Channels of DistributionInitially, Pop Popcorn will use a direct-to-consumer distribution model – our own specialty store and website, to determine our channels of distribution. 7. 1 Specialty store in Langham Place Pop Popcorn Specialty Store will locate in the first floor at Langham Place. The reasons why we choose this location can be evidenced on two fronts. Firstly, Langham Place Mall, located in the very heart of Hong Kong, is a quintessential 15-storey fashionable landmark and one of the most popular shopping malls for both local residents and tourists.Secondly, the UA cinema at the 8th floor in Langham Place is the nearly the most popular mo vie theater that has not only the highest attendance rate but also the best box office in Hong Kong. Thus, being located first floor in Langham Place, we can have an exclusive advantage to build up an intense connection with a large amount of our target customers. Not only the people who are shopping in the Langham Place can easily purchase our popcorn, but also the people who will go to see movies. As we mention about, everything is about film in Pop Popcorn Shop.The decoration style in our shop will be full of the film elements. As well as our staffs’ uniform. Buoyed by researches, which suggest that as much as 70 percent to 80 percent of purchase decisions are made inside the retail store, firms are increasingly recognizing the importance of influencing consumers at the point of purchase. Regarding to our popcorn shop, especially because of our low brand awareness at the very beginning, not only the display of our popcorn is important, but also our salespeople is essential for leading customers’ purchase decisions.On the other hand, when the consumers know our brand and come to purchase popcorn, salespeople may also play an important role to provide a very best purchase experience to these customers. Thus, lots of attention will be paid to manage our sales force through the selection, recruitment, training, motivation, compensation and evaluation sections in order to provide our customers the very best salespeople, who are sophisticated in customer service and fascinated by Pop Popcorn’s brand culture. 7. 2 Pop Popcorn’s own websiteThe very own attractive and interesting website of Pop Popcorn will provide a substantially rich source of our store and product information, including our featured popcorn, distinctive customized service about the flavor popcorn and packages, etc. Moreover, various of promotions, membership activities, and latest movies news, trials, especially those information about local Hong Kong movies can be fou nd on Pop Popcorn’s website, in order to establish its very own brand awareness that combines fresh tasty popcorn with Hong Kong film culture.In addition, our user-friendly and security purchase system in the website provides a convenient way for consumers to purchase our popcorn no matter for themselves or for their friends as a gift. 8. 0 Marketing Communications Pop Popcorn’s marketing communication strategy will, initially, endeavor to establish our very own brand awareness among our target customers in order to develop our customer base. Essentially, the message that Pop Popcorn aims to communicate is that it offers high quality, various tasty flavors, as well as healthy popcorn with value price.In addition, there are various efficient approaches for us to convey this message to our target customers, which includes the own website of Pop Popcorn, online and offline advertising, sales promotions, interactive marketing and event and experience campaigns. 8. 1 Pop Po pcorn Website The Pop Popcorn Web site focus on providing a rich source of product information with a fascinating website typography and design. Specifically, various information about our popcorn flavors, customized tin services, or promotions would be easily accessed to our customers in the website.In addition, the Pop Popcorn website will also provide a user-friendly purchase system for customers to order their popcorn online, so that they easily purchase our popular flavors popcorn or their customize flavor popcorn for themselves and their friends. 8. 2 Advertising 1. Online advertising Since one segmentation of our target customers is the local residents who likes to eat popcorn or likes to see movie, we will focus on put our online advertisement on the film websites, where the movie lovers usually browse and access to film information.Also, advertising Pop Popcorn in the local popular video websites, like Youtube and Tudou, which has huge traffics would be an extraordinary way to establish our brand awareness, creating customers’ craving for our popcorns. Meanwhile, in order to cover another group of our target customers–tourists, websites about travel guides, travellers’ reviews, and travelling recommendations about Hong Kong will also be our prior choices to place our online advertisements.We will seek to communicate that Pop Popcorn Specialty Store is one of the last things tourists want to miss when they travel in Hong Kong. 2. Offline advertising We will put our advertisement on the magazines that our target customers usually like to read, such as food magazines, film magazines, and travel magazines. Also, we will post outdoor advertising at the famous shopping places, where are popular to tourists and local residents — especially the shopping malls that have theater inside. 8. 3 Sales PromotionsIn order to stimulate our short-run sales at the very beginning and build our long-run brand equity, we will offer multiple sale s promotions to consumers. We will focus on giving away our popcorn samples because this consumer franchise-building promotion can provide a chance for customers to try our tasty popcorn. Also, we will offer coupons to encourage purchase of larger-size units and attract switchers away from competitors’ brands. Moreover, a frequency rewards program will be provided to customers in order to show our appreciation to them and increase their brand loyalty. . 4 Social Media With the pervasive development of social medias, we will create our official account or page on the popular social networks, like Facebook, Twitter, MySpace and Pinterest, which will ultimately be a major platform for us to collect customer views and interact with customers, as well as a major platform for us to frequently update our news and upcoming promotions. 8. 5 Events and Experiences Pop Popcorn will establish a membership organization and focus on creating our own events and experience to create consumer and media interest and involvement.For example, we will organize gratuitous film talks for our members to share their movie reviews, and other relative events. At the same time, we will try to sponsor and cooperate with local film production companies. The Hong Kong films are typically low-budget when compared with American films. 3 So it’s possible that we can sponsor some local films with low cost. Since film culture is one of the most prominent characteristics of Hong Kong culture, cohering Pop Popcorn with Hong Kong film industry will not only help us to develop a large customer base of movie fans and tourists, but also increase our brand equity. . 0 Budgets for 3 Years 9. 1 Revenue Forecast The revenue forecast in the first year will be HKD 1,580,000(USD 203,820) after the relatively large amount of expenditure on marketing communication. Being boosted by the online and offline advertisements, as well as our very own established brand awareness, the revenue forecast sho uld be expectedly increasing by 12% in the second year and increasing by 15% in the third year. 9. 2 Product Cost The variable costs include the popcorn kernel, flavoring and other relative supplies will account for 20% of the total sales revenue.The fixed costs include salary, rent and facilities. Specifically, the salary will be increased by 6% per year in order to maintain the staff's’ satisfaction. The rent of our store will remain the same in three years according to the contract, and the facilities expense is a one-time expenditure, which refers to the costs on the popcorn machines and the store renovation cost. 9. 3. Marketing Communication Expense Related to the marketing programs described in the previous section, our marketing communication expense included six aspects.The cost of building our own website will be relatively large in the first year. The online advertising budget will increase by 10% per year while offline advertising budget will decrease by 10% per y ear. The mainly cost of sales promotions are for free popcorn samples and printed coupons, which will decrease by 5% per year. On the other hand, the social media communication budget will increase by 20% and the events budget will increase by 15% per year since we will dedicate to have a border and deeper relationship with our customers. 9. 4 Total Budget for 3 Years 10. Reference Citations

Emerson Defines Beauty in The Poet Essay - 1535 Words

Emerson Defines Beauty in The Poet Just what is beauty? We all have our own definition of beauty because everyone has there own distinctive style and attractiveness. Therefore, we must respect why some people find beauty in things while others would not simply because beauty is truly in the eyes of the beholder. Now we all are attracted to all sorts of things, but have you ever asked yourself why? Is it simply because it is beautiful or does the meaning go beyond that? I tend to believe the latter is true so lets take love for example. It is the most beautiful thing in the world because you get a sense of being, are likely attracted to the person you are in love with, it stimulates you and you probably feel complete. However, beauty†¦show more content†¦Secondly, when he refers to himself as a man of Beauty makes you ask the question, well why is he a man of beauty? Emerson believes that he is due to the fact that only a poet can put what he observes and sees into a beautifully crafted text. He restates this theory throughout the text and makes a case based solely on the belief that only a poet has the tools and intelligence to do this. However, I believe that Emerson was wrong to say that only poets had the vision and ability to write because we all have our own unique thoughts or perspectives on nature or life. It is almost as if Emerson believed that he and other poets had some kind of God given talent and were the chosen ones to perform these kinds of tasks. He even argues that he is right by saying, For the world is not painted, or adorned, but is from the beginning beautiful: and God has not made some beautiful things, but Beauty is the creator of the universe. Therefore the poet is not any permissive potentate, but is emperor in his own right ( The Poet, 1648). So basically Emerson in these two lines in trying to draw a picture that when God created the universe it was beautiful but everything was not created beautiful so it is up to the poets to paint the picture and make it bea utiful. InShow MoreRelated Ralph Waldo Emerson Essay1326 Words   |  6 PagesRalph Waldo Emerson Ralph Waldo Emerson was born on May 25, 1803 in Boston, Massachusetts. Early in his life, Emerson followed in the footsteps of his father and became minister, but this ended in 1832 when he felt he could no longer serve as a minister in good conscience. He experienced doubts about the Christian church and its doctrine. 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