aALCOHOL SHOULD BE BANNED Essay -- essays research papers

ALCOHOL SHOULD BE BANNED Alcohol in the form of alcoholic beverages has been consumed by humans since pre-historic times, for a variety of hygienic, dietary, medicinal, religious, and recreational reasons. While infrequent consumption of alcohol in small quantities may be harmless or even beneficial, larger doses result in a state known as drunkenness or intoxication and, depending on the dose and regularity of use, can cause acute respiratory failure or death and with chronic use can cause severe health problems, such as liver and brain damage. As stated earlier, alcohol in small doses is harmless and can even be beneficial, but how many people can consume alcohol â€Å"responsibly† and â€Å"sensibly†? Very few I must say. It can be argued however, that some of the benefits of drinking alcohol can be harnessed when drank moderately, for example alcohol has been known to induce a relaxed feeling due to its central nervous system depressant qualities. Secondly, alcohol has carbohydrates in large quantities which are digested to produce energy and therefore has some health value. Thirdly, it reduces tension in the muscles thereby, heightening the feeling of relaxation. Finally, alcohol has been known to lower inhibitions giving the user the feeling of bravery and reducing shyness. However, Alcohol in large doses can be very detrimental to not only the user but to people around him/her. For instance alcohol has been known to damage the brain especially the frontal lobes. It also caus...

Mkt Plan-Popcorn Store in Hk

1. 0 Executive Summary We are preparing to open a popcorn specialty shop in Hong Kong, the Pop Popcorn Shop. Hong Kong is a famous international tourism city and it successfully received more than 42 million tourists in the past year. Hong Kong has its unique culture and the Hong Kong film culture is one of the most remarkable one. Therefore, our Pop Popcorn Shop will closely integrated with the Hong Kong film culture, and create a well-known local brand image, which can attractive to local residents who like to eat popcorn or like to see movies, and the tourists who interest in the Hong Kong culture or movies.We can effectively compete with other popcorn store because we offer a high quality, various tasty flavors, as well as healthy popcorn with value price to consumers. More importantly, we provide customize service, which customers can make their own flavor popcorn and even the packages according to their preference. The particular customize service as well as the film culture br and image is our two brightest spots, which can make us distinguish with other competitors and become our distinct competencies.The marketing objective in the first year is to build up our brand awareness through our various marketing communication methods and we will continue to focus on increasing our brand equity in the next two years. The primary financial objectives are to achieve first-year sales revenue of HKD1,580,000 (USD 203,820) and reach profitability. The revenue will be expected to increase by 12% in the second year and 15% in the third year. 2. 0 Service Description Popcorn is a popular  snack food  at sporting events and in  cinemas, where it has been served since 1914.Hong Kong, a dynamic Asian metropolis that attracts numerous tourists and businessmen, global or Asian, every year, has been deeply influenced by the western movie culture and gradually developed it very own local movie culture, which is a robust branch of Hong Kong local culture, leading Hong Ko ng to be such a huge market for film industry. Benefiting from this significantly growing movie market and the saying that popcorn is always the best company in theaters, Hong Kong would be our ideal place that gives us incentive to locate our Pop Popcorn Shop in this prosperous city.Specifically, our popcorn shop will be opened at Langham Place, one of the most popular shopping mall located in the very heart of Hong Kong, which has a magical gravitation that attracts numerous local residents and tourists. Moreover, with its world-class equipment, fascinating settings, and consensus images of fashion, the UA cinema at the 8th floor in Langham Place is the nearly the most popular movie theater that has not only the highest attendance rate but also the best box office in Hong Kong.Thus, the needs from the people who are going to a movie in UA cinema would be so huge that can be a large target market, waiting our popcorn specialty store to satisfy. In addition, our specialty store, Pop Popcorn, not only aims to offer high-quality, various tasty flavors, as well as healthy popcorn with value price to consumers, but also provides customized service that customers can make their own flavors popcorn and even design their own popcorn packages, as well as customize their distinctive popcorn tins.Moreover, nine regular flavors popcorn will be provided in Pop Popcorn — sugar, buttery, caramel, cheese, chocolate, barbecue, rainbow, spicy, and mustard — which is a wide range from classic flavor to popular special flavors. Additionally, two different packages, bags or tins, with five different sizes — small, medium, large, 1 gallon, or 2 gallon — would be offered to our customers to select. Essentially, the most distinctive feature of Pop Popcorn will be the combination of popcorn and Hong Kong local movie culture.In our shop, everything is about film. From the in-store decoration, display of popcorn, our staff costume, to the packing of our popc orn are all designed based on the characteristics of Hong Kong local movies. Above all, customers can also design the packing of their popcorn with one of their favorite movies, which can be a wonderful souvenir from themselves, as well as a distinctive gift for their friends. 3. 0 SWOT Analysis 3. 1 Strengths 1. Exclusive location — Langham Place is one of the most famous shopping mall located in the very heart of Hong Kong.It has attracted numerous local residents and tourists. Specifically, the UA cinema at the 8th floor in Langham Place is the one of the most popular movie theater that has not only the highest attendance rate but also the best box office in Hong Kong. 5 This exclusive location will provide an intense collection with our target customers. 2. Distinctive decorations and packaging design of our shop – In Pop Popcorn Shop, everything is relative to films. The film elements in our store will generate one the most significant points-of-difference compare to other popcorn stores. 3.Various tasty and even customized flavors of popcorn – Pop popcorn store will regularly provide nine flavors of popcorn to the customers. More important, we will be the first popcorn shop to provide customized flavors service. 3. 2 Weaknesses 1. Brand awareness — As a new popcorn shop, we would not have much brand awareness and brand equity at the very beginning. 2. Customer accession — Regarding to those customers who are going to a movie, our shop location will not be the most convenient place for them to buy popcorn compared to the snack store located inside the theater.It’s one of the disadvantages when we compete with the snack stores inside the theaters. 3. 3 Opportunities 1. Film culture is one of the most prominent characteristics of Hong Kong culture. There is a large amount of movie fans in Hong Kong. 2. Popcorn is known as the best partner for movies, the constantly flourishing of film industry in Hong Kong will lead to an explosion of needs of popcorn. 3. Hong Kong is an international prosperous city, many local residents has a relatively high disposable income. . The continue growth of tourists in Hong Kong, especially the tourists from Mainland China, as well as the their strong consumption power. 3. 4 Threats Competition is a dynamic process that our competitors would also switch their strategies that may lead to some turnover marketing circumstances. Based on the analysis of our target market, there may be three potential situations, which can be threats to our popcorn shop. 1. Other brand-famous popcorn stores may expand their locations.Since one of our essential strengths is our location in Langham Place, if other brand-famous popcorn shops also have inclination about expanding to the location near our shop, it would be a threat for us. 2. With the growing popularity of popcorn, the snack stores locate inside the theaters may provide more flavors popcorn to the customers. 3. There is oth er more tasty and healthier alternative snacks for customers when they have a movie. 4. 0 Target Markets Generally speaking, the people who like to eat popcorn will be our target customers.Specifically, based on geographic segmentation, local residents and tourists of Hong Kong would be our target market that deserve our fully concentration on developing our own customer bases, as well as establishing our very brand awareness. 4. 1 Local residents who like popcorn or movies 1. Typical users Geographically, those Hong Kong people who live in the urban area–New Territories and Kowloon–would be our major typical users. In 2011, around 45% of the Hong Kong population is living in New Territories and around 30% of them lives in Kowloon.Demographically, those local residents, female or male, who are about 15-44 years old with average monthly income more than HKD10,000 or monthly spending more than HKD200 on snack food can be identified as our typical users. Additionally, peo ple who will go to theater for movies more than four times a month will be defined as our heavy users. 2. Size and growth of this target market In 2011, the population in HK was about 7,067,800, and the average population growth rate had increased by 0. 72% compare to 2005.In terms of population of our target market, the amount of population of 15-44 years old is around 3,135,300, which accounts for 44. 4% of the total population. 3 In the recent years, the film industry in Hong Kong is booming. Regarding to the film industry in Hong Kong, in 2010, the box office gross was HKD1,339 billion, and, in 2011, this number grew to HKD1. 379 billion. The total number of films that released in 2011 was 276, which included 56 Hong Kong local films and 220 foreign films. In addition, the number of attendance was 87,517 and the attendance rate was 75. % in 2011. Moreover, according to a survey co-conducted by the University of Hong Kong and Hong Kong Picture Industry Association in 2008, 58. 3% of those people who went to a movie would buy various amount of popcorn as their â€Å"companies† for the next 120 minutes at the theater. 3. The real â€Å"buyer† in this target market The real â€Å"buyer† of our product is mainly the same as our typical users. However, the male customers may account for a larger amount of them. Because when a couple goes to see a movie, the male will usually be the one who pends his money on the popcorn and share it with the female, given in the Hong Kong culture. 4. Main characteristics of this target market Our typical customers’ main characteristics can be described on two fronts. First, these people are deeply influenced and attracted by the film culture in Hong Kong, which is one of the most fundamental branches of the Hong Kong local culture. Second, according to the data from Census and Statistics Department Hong Kong, among the people who is 18-44 years old, the average monthly income of them is HKD13,600. 5. Reasons why this target market is attractiveEvidently, there are two main reasons why these typical users of us, who are the 15-to-44-year-old local residents with over-average incomes, will be substantially attractive to our popcorn specialty store. Firstly, these typical users have been living in Hong Kong for some years that they may be fundamentally influenced by Hong Kong local culture, especially by the film culture in Hong Kong. Loving movies can be a major incentive for them to be willing to spend money to have movie in theaters. And popcorn, as one of the most ideal companies in theaters, can be one the last things our target market want to miss.Secondly, these young residents have relatively open-minded customer awareness, easier to accept new brands that have distinctive brand images. Moreover, they are relatively high-income citizens living at a fashion lifestyle city and willing to spend more on snacks or recreations. 4. 2 Tourists 1. Typical users in this target market Geographically, tourists form Mainland China will be our target customers, especially who are from 4 main cities in China – Shenzhen, Guangzhou, Beijing and Shanghai. Demographically, the tourists between 15-44 years old, male or female will be defined as our target customers. 2.Size and growth of this target market In 2011, Hong Kong received record-high visitors from around the world, which was totally 41,921,310, a remarkable increased by 16. 4% over 2010. Tourism generated value added of HKD 74. 6 billion in 2010 and the inbound tourism accounted for the largest share of the value added of tourism, which was HKD 59. 2 billion. Compared with 2005, this value added increased by an average annual rate of 12. 5%. Among various incomes generated from the inbound tourism, food and beverage services had HKD 6,300 millions value added in 2011. 2. The real â€Å"buyer† in this target marketThe real â€Å"buyers† are tourists, who may buy our popcorn as a souvenir or a gift for themselves, as well as for their friends. It indicates that the buyer may not be the actual user in this target market. However, we will put more attention to advertise our shop among the female tourists, since the female tourists are usually more interested in shopping and buying souvenirs. 3. Main characteristics of this target market Firstly, most of them are from Asia, especially from Mainland China. In 2011, Mainland China continued to be the largest visitor source market of Hong Kong, contributed 28. million arrivals, accounting for 67. 0% of total arrivals in Hong Kong. 7 Secondly, mid July to end August are always the most intense period for tourists to visit Hong Kong. Also, regarding to the life-cycle stage segment of overnight vacation visitors in Hong Kong, approximately 36% of the visitors are families with children, 20% of them are young single male or female, 12% of them are young couples, and 7% of them are young students. Moreover, these visitors, 15-44 years old, which will be our target customers, account for 75% of our total visitors of Hong Kong in 2011. 4. Reasons why this target market is attractive Firstly, the number of tourists is remarkably substantial and this number is increasing every year. The appreciation of most major currencies against Hong Kong dollar and the improving travel sentiment have fueled the impressive performance. 7 For the short-haul market, benefiting for the Individual Visit Scheme, which the Central Government has announced that residents from certain cities are allowed to visit Hong Kong as tourists in their personal capacity, tourism in Hong Kong is developing significantly every year.In 2011, the coverage of the Scheme has expanded to 49 cities in China since the first introduced on in 2003. 9 That means the tourists form Mainland China will continue to increase substantially. For the long-haul markets, arrivals recorded a 1. 7% increase. In particular, the United States remained the largest long -haul market with 1. 2 million arrivals in 2011, representing a 3. 5% increase. 7 Secondly, the tourists, especially those who are from Mainland China, have such a robust consumption capacity. From the source of Hong Kong Tourism Board, in 2011, the total tourism expenditure associated to inbound tourism is HKD 253. billion, which had a significant 20. 5%, increase by 2010. 8 Specifically, the average spending of the visitors from Mainland China was HKD 8,220 in 2011, which has a 10. 3% increase by 2010. 9 5. 0 Competitive Analysis 5. 1 Direct Competitor Our direct competitor will be the Garrett Popcorn Shop Hong Kong, which is a famous popcorn store overseas. Garrett is located at the International Financial Center Mall Hong Kong, where is in the central business district in Hong Kong. The IFC Mall has lots of luxury shops inside and it focus on targeting to the high-income customers. 1.The strengths and weaknesses of Garrett First, Garrett has a high reputation overseas due to its long history and consistent high quality of fresh popcorn. That is, the global brand famousness of Garrett Popcorn would be so pervasive that would attract large amount of foreign customers who is working currently at Hong Kong. Second, after concentrating on popcorn industry for more than 60 years, Garrett has already developed its very own secret recipes to mix into popcorn, like The Chicago Mix, Caramel Crisp, and CheeseCorn. These famous flavors popcorn are another stunning strength of Garrett.However, some weaknesses of Garrett Popcorn Hong Kong have been exposed to the public, which may turn to be our opportunities. According to the OpenRice, which is a popular users review and local cuisine recommendation website, based on 5 aspects include taste, environment, service, hygiene, and value for money, Garrett Hong Kong scores only 3. 8 of 5. 0 based on  the customers’ ratings. The negative reviews are mainly about the service and the value of money. Many customers comp lained about the unfriendly staff and the too expensive popcorn. 2. Our strategies to compete with GarrettBased on the analysis about Garrett Hong Kong’s strengths and weaknesses, our competing strategies can be elicited in three fronts. First is about different shop location setting that we would focus on popular shopping mall rather than luxury shopping center. Second is our popcorn price setting that would be average 20% lower than Garrett. Third is the customized services provided by us, which will customers to create their own flavor popcorn and packages. Moreover, we will pay more attention to select and train our staffs and thus provide very friendly service to customers. . 2 Indirect Competitors The indirect competitors of us will be the snack stores locate inside the theaters, which can also provide popcorn to our target customers. 1. The strengths and weaknesses of the snack store inside the theaters Firstly, it’s the most convenient location for the customer s who are going to see a movie – most of these snack store are just steps away from the theater. Secondly, the popcorn price is relatively low compare to our store. However, their weaknesses are also obviously when compare to our popcorn specialty store.Almost all of these stores just provide the sugar flavor popcorn to the customers. The very limit flavor choice and relatively low quality of popcorn are their biggest disadvantages. Additionally, these stores are usually put little effort on marketing communication with customers. 2. Our strategies to complete with the snack stores inside the theaters Evidently, our strategies to compete with these indirect competitors can be, firstly, providing discounts or advocating promotions to the customers who have a movie ticket.For example, the customers can get 10% off in our store when they present us the movie ticket on the same day. Secondly, we will implement various campaigns that strongly advertise our fascinating tasty popcor n with multiple flavors and high quality, framing an image that our target customers can have a box of satisfying popcorn with a reasonable price. 5. 3 Potential competitors The potential competitors of our popcorn shop can be defined as those snack grocery stores that can offer alternatives snacks to popcorn. Although there are various kinds of snack food with even cheaper prices in those grocery tores, however, if a customer is looking something fresh or special rather than something bland when he/she is going to a movie, these grocery stores would soon to become the very last place to satisfy him/her. Thus, regarding to our target customers, we can pay efforts in marketing communication that utilizes mass medias to frame that fresh popcorn is the best choice for movies, especially the fresh popcorn with customized flavors we exclusively provided. 6. 0 Pricing Strategies 6. 1 Pricing Strategy 1. Pricing objective — The pricing objective of Pop Popcorn Specialty Store is pro duct-quality leadership.Consistent with our store’ s marketing strategy and brand positions, the message that we seek to communicate is that we offer high quality, various tasty flavors, as well as healthy popcorn with value price. 2. Unit cost and margins — The total cost of our product will include fixed cost and variable cost. Since the various cost of raw materials are relatively low, while the cost of rent and salary is relatively high in Hong Kong. The cost of per popcorn will be lower when more popcorn has been made per day. Thus, in our price structure, the raw materials per unit cost is estimated approximately 15% of the total cost. . Competitors’ price structure comparison — Garrett Popcorn Hong Kong provides 5 flavors and 6 sizes of popcorn to the consumer. The price is quite different based on different flavors, the average price of the Garrett’s popcorn is — small HKD52, medium HKD76, large HKD96, jumbo HKD164, 1 gallon HKD334, and 2 gallon HKD639. On the other hand, nearly all of the snack stores in theater in Hong Kong just provide the sugar flavor popcorn, and the price is around HKD15 for small, HKD25 for medium, and HKD30 for large size. 4.Pricing methods — Base on the company cost, competitors cost, and customer demand, we will use the perceived-value pricing method to select our product price. In addition, based on our product-quality pricing object, we will seek to create an image that emphasizes our high-quality product with value price brand to consumer. Due to our location rent and less brand awareness, our average price will be about 20% lower than Garrett popcorn price. While our average price will be 25% higher than snack stores in theater since our store is excel in making arious tasty flavors popcorn. 6. 2 Price Structure 1. Our price list 2. Special offers In order to encourage sales we will provide access for certain customers to special prices. Such as special customer priceâ€⠀œcustomers can get 10% off in our store when they present us the movie ticket on the same day. Also, we will have a frequency reward program–membership cards which can collect points and use the points as cash to purchase popcorn in our store. Meanwhile, we will provide coupon in the special festival to our customers. 7. 0 Channels of DistributionInitially, Pop Popcorn will use a direct-to-consumer distribution model – our own specialty store and website, to determine our channels of distribution. 7. 1 Specialty store in Langham Place Pop Popcorn Specialty Store will locate in the first floor at Langham Place. The reasons why we choose this location can be evidenced on two fronts. Firstly, Langham Place Mall, located in the very heart of Hong Kong, is a quintessential 15-storey fashionable landmark and one of the most popular shopping malls for both local residents and tourists.Secondly, the UA cinema at the 8th floor in Langham Place is the nearly the most popular mo vie theater that has not only the highest attendance rate but also the best box office in Hong Kong. Thus, being located first floor in Langham Place, we can have an exclusive advantage to build up an intense connection with a large amount of our target customers. Not only the people who are shopping in the Langham Place can easily purchase our popcorn, but also the people who will go to see movies. As we mention about, everything is about film in Pop Popcorn Shop.The decoration style in our shop will be full of the film elements. As well as our staffs’ uniform. Buoyed by researches, which suggest that as much as 70 percent to 80 percent of purchase decisions are made inside the retail store, firms are increasingly recognizing the importance of influencing consumers at the point of purchase. Regarding to our popcorn shop, especially because of our low brand awareness at the very beginning, not only the display of our popcorn is important, but also our salespeople is essential for leading customers’ purchase decisions.On the other hand, when the consumers know our brand and come to purchase popcorn, salespeople may also play an important role to provide a very best purchase experience to these customers. Thus, lots of attention will be paid to manage our sales force through the selection, recruitment, training, motivation, compensation and evaluation sections in order to provide our customers the very best salespeople, who are sophisticated in customer service and fascinated by Pop Popcorn’s brand culture. 7. 2 Pop Popcorn’s own websiteThe very own attractive and interesting website of Pop Popcorn will provide a substantially rich source of our store and product information, including our featured popcorn, distinctive customized service about the flavor popcorn and packages, etc. Moreover, various of promotions, membership activities, and latest movies news, trials, especially those information about local Hong Kong movies can be fou nd on Pop Popcorn’s website, in order to establish its very own brand awareness that combines fresh tasty popcorn with Hong Kong film culture.In addition, our user-friendly and security purchase system in the website provides a convenient way for consumers to purchase our popcorn no matter for themselves or for their friends as a gift. 8. 0 Marketing Communications Pop Popcorn’s marketing communication strategy will, initially, endeavor to establish our very own brand awareness among our target customers in order to develop our customer base. Essentially, the message that Pop Popcorn aims to communicate is that it offers high quality, various tasty flavors, as well as healthy popcorn with value price.In addition, there are various efficient approaches for us to convey this message to our target customers, which includes the own website of Pop Popcorn, online and offline advertising, sales promotions, interactive marketing and event and experience campaigns. 8. 1 Pop Po pcorn Website The Pop Popcorn Web site focus on providing a rich source of product information with a fascinating website typography and design. Specifically, various information about our popcorn flavors, customized tin services, or promotions would be easily accessed to our customers in the website.In addition, the Pop Popcorn website will also provide a user-friendly purchase system for customers to order their popcorn online, so that they easily purchase our popular flavors popcorn or their customize flavor popcorn for themselves and their friends. 8. 2 Advertising 1. Online advertising Since one segmentation of our target customers is the local residents who likes to eat popcorn or likes to see movie, we will focus on put our online advertisement on the film websites, where the movie lovers usually browse and access to film information.Also, advertising Pop Popcorn in the local popular video websites, like Youtube and Tudou, which has huge traffics would be an extraordinary way to establish our brand awareness, creating customers’ craving for our popcorns. Meanwhile, in order to cover another group of our target customers–tourists, websites about travel guides, travellers’ reviews, and travelling recommendations about Hong Kong will also be our prior choices to place our online advertisements.We will seek to communicate that Pop Popcorn Specialty Store is one of the last things tourists want to miss when they travel in Hong Kong. 2. Offline advertising We will put our advertisement on the magazines that our target customers usually like to read, such as food magazines, film magazines, and travel magazines. Also, we will post outdoor advertising at the famous shopping places, where are popular to tourists and local residents — especially the shopping malls that have theater inside. 8. 3 Sales PromotionsIn order to stimulate our short-run sales at the very beginning and build our long-run brand equity, we will offer multiple sale s promotions to consumers. We will focus on giving away our popcorn samples because this consumer franchise-building promotion can provide a chance for customers to try our tasty popcorn. Also, we will offer coupons to encourage purchase of larger-size units and attract switchers away from competitors’ brands. Moreover, a frequency rewards program will be provided to customers in order to show our appreciation to them and increase their brand loyalty. . 4 Social Media With the pervasive development of social medias, we will create our official account or page on the popular social networks, like Facebook, Twitter, MySpace and Pinterest, which will ultimately be a major platform for us to collect customer views and interact with customers, as well as a major platform for us to frequently update our news and upcoming promotions. 8. 5 Events and Experiences Pop Popcorn will establish a membership organization and focus on creating our own events and experience to create consumer and media interest and involvement.For example, we will organize gratuitous film talks for our members to share their movie reviews, and other relative events. At the same time, we will try to sponsor and cooperate with local film production companies. The Hong Kong films are typically low-budget when compared with American films. 3 So it’s possible that we can sponsor some local films with low cost. Since film culture is one of the most prominent characteristics of Hong Kong culture, cohering Pop Popcorn with Hong Kong film industry will not only help us to develop a large customer base of movie fans and tourists, but also increase our brand equity. . 0 Budgets for 3 Years 9. 1 Revenue Forecast The revenue forecast in the first year will be HKD 1,580,000(USD 203,820) after the relatively large amount of expenditure on marketing communication. Being boosted by the online and offline advertisements, as well as our very own established brand awareness, the revenue forecast sho uld be expectedly increasing by 12% in the second year and increasing by 15% in the third year. 9. 2 Product Cost The variable costs include the popcorn kernel, flavoring and other relative supplies will account for 20% of the total sales revenue.The fixed costs include salary, rent and facilities. Specifically, the salary will be increased by 6% per year in order to maintain the staff's’ satisfaction. The rent of our store will remain the same in three years according to the contract, and the facilities expense is a one-time expenditure, which refers to the costs on the popcorn machines and the store renovation cost. 9. 3. Marketing Communication Expense Related to the marketing programs described in the previous section, our marketing communication expense included six aspects.The cost of building our own website will be relatively large in the first year. The online advertising budget will increase by 10% per year while offline advertising budget will decrease by 10% per y ear. The mainly cost of sales promotions are for free popcorn samples and printed coupons, which will decrease by 5% per year. On the other hand, the social media communication budget will increase by 20% and the events budget will increase by 15% per year since we will dedicate to have a border and deeper relationship with our customers. 9. 4 Total Budget for 3 Years 10. Reference Citations

Emerson Defines Beauty in The Poet Essay - 1535 Words

Emerson Defines Beauty in The Poet Just what is beauty? We all have our own definition of beauty because everyone has there own distinctive style and attractiveness. Therefore, we must respect why some people find beauty in things while others would not simply because beauty is truly in the eyes of the beholder. Now we all are attracted to all sorts of things, but have you ever asked yourself why? Is it simply because it is beautiful or does the meaning go beyond that? I tend to believe the latter is true so lets take love for example. It is the most beautiful thing in the world because you get a sense of being, are likely attracted to the person you are in love with, it stimulates you and you probably feel complete. However, beauty†¦show more content†¦Secondly, when he refers to himself as a man of Beauty makes you ask the question, well why is he a man of beauty? Emerson believes that he is due to the fact that only a poet can put what he observes and sees into a beautifully crafted text. He restates this theory throughout the text and makes a case based solely on the belief that only a poet has the tools and intelligence to do this. However, I believe that Emerson was wrong to say that only poets had the vision and ability to write because we all have our own unique thoughts or perspectives on nature or life. It is almost as if Emerson believed that he and other poets had some kind of God given talent and were the chosen ones to perform these kinds of tasks. He even argues that he is right by saying, For the world is not painted, or adorned, but is from the beginning beautiful: and God has not made some beautiful things, but Beauty is the creator of the universe. Therefore the poet is not any permissive potentate, but is emperor in his own right ( The Poet, 1648). 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Around the mid-1800’s Emerson befriend another light Romantic named Henry David Thoreau, who wrote Walden and Civil Disobedience. While writing Walden Thoreau was living in the woods trying to simplify his life, and Civil Disobedience was written while in jail for refu sing to pay poll tax. Both Emerson and Thoreau reflected RomanticismRead MoreOn Wordsworth and Emerson ¡Ã‚ ¯S Conceptions of Nature3696 Words   |  15 Pagestheir two poems, I will try to define Wordsworth and Emerson ¡Ã‚ ¯s respective conception of nature. The reason why they formed such conceptions of nature is, to the former, lies in his passiveness; and to the latter, in German philosophy and bold individualism. Key Words: conception of nature £Ã‚ »NATURE £Ã‚ »philosophical conception of nature £Ã‚ »common conception of nature £Ã‚ »passiveness £Ã‚ »individualism Outline I. Introduction II. Wordsworth ¡Ã‚ ¯s conception of nature III. 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He was seen as a champion of individualism and a prescient critic of the countervailing pressures of society, and he disseminated his thoughts through doz ens of published essays and more than 1,500 public lectures across the United States. Emerson gradually moved away from the religious and social beliefs of his contemporaries, formulating and expressing the philosophyRead MoreEssay On Transcendentalism In Dead Poets Society1344 Words   |  6 Pagesaccording to Dead Poets Society, that pretty much sums up what writing consists of. That seems to be why the class is writing this, to complete the whole lesson on uniqueness. In general, transcendentalists seem to be very inspirational toward anyone who ventures to read their work. As in the words of Emerson, â€Å"To great is to be misunderstood† (Emerson 370). This quote is the main idea of transcendentalism. After reading many pieces from this movement and watching the movie Dead Poets Society, I have

Analysis Of Richard Rodriguez s A Stranger And Strange...

Comparative Analysis Over the past month, we have been studying the concept of reading and writing in different communities. To assess this, we have read two different texts. Richard Rodriguez’s the achievement of desire†, from his autobiography â€Å"Hunger of Memory†; and Lucille McCarthy’s â€Å"A Stranger in Strange Lands: A College Student Writing across the Curriculum† from â€Å"Research in the Teaching of English†. Both answer key questions regarding what it takes to become a great reader and writer, however, from the reading that I have done, each one only answers one part of the question. Rodriguez’s main focus is in the aspect of reading, whereas McCarthy mainly focuses on the writing portion. Both do a decent job of analyzing and putting forth a view of how they believe a person can best perform in these environments. This then allows us to use their concepts and create our own version, based on their points of view. But why should we care? Most people at this level of academia will have developed a system of writing that works for them, and will have a difficult time breaking from it if they’re process doesn’t meet the criteria that Rodriguez, and McCarthy put forth. The reason it’s so important is because of implications these ideas have. Both authors put forth concepts that are indirectly related to one another and that are highly beneficial to all who will apply them. They will force you to conform to new environments in order to succeed, this in turn will make you moreShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work , please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreProject Mgmt296381 Words   |  1186 PagesLeadership Chapter 2 Organization Strategy and Project Selection 1.4 Projects and programs (.2) 1.4.1 Managing the portfolio 1.4.3 Strategy and projects 2.3 Stakeholders and review boards 12.1 RFP’s and vendor selection (.3.4.5) 11.2.2.6 SWAT analysis 6.5.2.7 Schedule compression 9.4.2.5 Leadership skills G.1 Project leadership 10.1 Stakeholder management Chapter 11 Teams Chapter 3 Organization: Structure and Culture 2.4.1 Organization cultures [G.7] 2.4.2 Organization structureRead MoreLogical Reasoning189930 Words   |  760 PagesSimon Fraser University v Acknowledgments For the 1993 edition: The following friends and colleagues deserve thanks for their help and encouragement with this project: Clifford Anderson, Hellan Roth Dowden, Louise Dowden, Robert Foreman, Richard Gould, Kenneth King, Marjorie Lee, Elizabeth Perry, Heidi Wackerli, Perry Weddle, Tiffany Whetstone, and the following reviewers: David Adams, California State Polytechnic University; Stanley Baronett, Jr., University of Nevada-Las Vegas; Shirley

Alcohol as a Gateway Essays - 779 Words

Alcohol and heavy drinking throughout Canada plays a distinctive role in instigating other key addictions. Drinking and consumption abuse can be linked strongly to the abuse of illicit drugs. Binge drinking should be seen as a gateway or portal to the development of poly-drug users. As the gateway drug theory suggests, routine use of less harmful drugs, in this case alcohol, will lead to risk of abusing more serious drugs. Alcohol is so readily available and like any other psychoactive drug it can be very addictive. More than 600,000 Canadians are dependent on alcohol, and nearly 200,000, on illicit drugs. Alcohol consumption needs to be portrayed as a more dangerous activity. The possible risk factors in alcohol consumption can be†¦show more content†¦By establishing the patterns of heavy drinking we can then begin to see correlations with other sorts of rebellious behavior and risky activity. Binge drinking has been identified as a gateway to other illicit drugs. There is a strong link between alcohol consumption and the gateway drug theory. The gateway drug theory suggests that the routine use of less harmful drugs or substances may lead to a future risk of abusing more serious hard drugs. It has been found that alcohol precedes the use of cannabis as well as other drugs. Alcohol is the starting point in a vicious cycle. Cigarette and alcohol use is associated with the likelihood of marijuana use; marijuana use is in turn associated with the likelihood of other drug use. A study of a British Columbian sample group showed â€Å"43% of the sample reporting simultaneous use of both alcohol and marijuana on the previous weekend and 14% reporting simultaneous use of alcohol and cocaine† (Stockwell et al, 2007). Alcohol and drinking is observed as a fairly low risk activity among students; however, with the possible relationship to hard drugs, alcohol should be viewed m ore cautiously. It is becoming increasingly rare for those who use hard drugs to not have used alcohol or cannabis first. It seems that universities and youth culture are breeding alcoholics. Our culture is so focused on partying with a constant competition of who can be theShow MoreRelated†¢Legalizing Marijuana Is Beneficial For A Person’S Mental717 Words   |  3 Pageslegalized for that reason. †¢ Marijuana is not a gateway drug Marijuana should not be considered as a gateway drug and therefore should be legalized. Marijuana is not a gateway drug because it is beneficial for the treatment of opiate addicts, the use of marijuana will decrease if decriminalized, and marijuana are not involved in the factors that lead to hard drug use according to different researches. Firstly, marijuana should not be considered as a gateway drug because it is beneficial for the treatmentRead MoreJaclyn Larsen. Mr. Gregory. Period 2. February 12, 2017.1749 Words   |  7 PagesGregory Period 2 February 12, 2017 The Gateway Theory: On Marijuana Within the last few years there has been a nation wide drive towards the legalization of marijuana. This year, it has finally been taken off the list of gateway drugs. A number of states have seen the legalization of marijuana as a gateway to medical benefits. Whereas other states are still skeptical of some of the unknown factors of marijuana. So how was the decision made that marijuana is not a gateway drug? It simply came to the endRead MorePreventing Substance Abuse Among Schoolchildren And Help Them Develop Effective Gang And Violence Resistance Techniques1445 Words   |  6 Pagesconducted indicating that application of the D.A.R.E components does reduce drug use in youths. The secondary objectives of D.A.R.E are as follows: acquiring the knowledge and skills to recognize and resist peer pressure to experiment with tobacco, alcohol, and other drugs; enhancing self-esteem; learning assertiveness techniques; learning about positive alternatives to substance use; learning anger m anagement and conflict resolution skills; developing risk assessment and decision making skills; reducingRead MoreShould Marijuana Be Legalized?849 Words   |  4 Pagesmarijuana should be legalized for the general public as a recreational drug. Although some believe that marijuana is harmless, and that it has beneficial medicinal uses, marijuana should not be legalized because it decreases one s motor skills, it is a gateway drug, furthermore, it negatively affects the minority population. First thing s first, some,some critics believe that marijuana has various practical uses;however, with insufficient studies done these cannot be proved. If marijuana was legalizedRead MoreIs There A War On Drugs?949 Words   |  4 Pagesscientific or medical information. It was based on the race. Cannabis is nothing like what people thought in the 1900s. Cannabis has countless medicinal purposes that far outweigh its negatives. (Drug WarRant) First people consider cannabis as a gateway drug. An opinion that says the cannabis isn t harmful, but it will lead to the use of harder drugs like cocaine and heroin. People who use cannabis have a strong connection with the use of other drugs. According to the National Institute on DrugRead MoreShould Marijuana Be Legalized?1384 Words   |  6 Pagesmarijuana use and its legal status are slowly shifting across America. What was once viewed as a dangerous gateway drug is slowly being legalized across the nation for medicinal and recreational purposes. Alcohol is often used as a comparator to marijuana for good reason. Banning alcohol was attempted before and it was not successful. Marijuana is currently progressing through a similar phase alcohol went through during the Prohibition Era. Four states, including Washington, Oregon, Colorado, and AlaskaRead MoreShould Marijuana Be Legalized?911 Words   |  4 Pagesmarijuana as the primary substance of abuse increased from thirty-two to sixty-five percent between 1993 and 2003 (U.S Drug 66). Therefore, more young children ages twelve through seventeen entered treatment in 2003 for marijuana dependency than for alcohol and all other illegal drugs combined (U.S. Drug 67). With this in mind, not only are children at risk for becoming dependent on marijuana, but they are also at risk for not doing well in school (National 74). According to John Hawkins, a columnistRead MoreShould Marijuana Be Legalized?1230 Words   |  5 Pagesmakes an individual violent, although there is not much data to support the allegation. I use to agree with the government and others stance on the subject matter, but I now feel that there is not much difference between Alcohol and Marijuana. As with any substance, whether it is alcohol, drugs, cigarettes or food there is a chance for addiction to occur. However, it should be an individual’s free will to make their own personal decisions. Marijuana use to be grown in fields right next to other cropsRead MoreLegalize Marjuana: Lots of Benefits for the People Essay771 Words   |  4 Pagespeople than in four large states combined! The thought of arresting that many citizens for something so harmless is ridiculous. Marijuana should be legalized because it would increase national revenue, it has medical benefits, and it less harmful than alcohol and tobacco. What could our country do with 42 billion dollars? Perhaps the U.S Government could feed the poor or make higher education affordable. Those are just two of the many good causes that need funding from the American Government; howeverRead MoreThe Legalization of Marijuana Essay868 Words   |  4 Pagesrecent study at Harvard estimated that â€Å"marijuana legalization would yield tax revenue of $2.4 billion dollars annually if marijuana were taxed like all other goods and $6.2 billion annually if marijuana were taxed at rates comparable to those on alcohol or tobacco† (Miron ____). The money raised from this tax could be used to improve schools, roads, and public parks. In the end, legalizing marijuana would be a great benefit to the economy. Second, legalizing marijuana would help people who

Comparing Disneys(r) Beauty the Beast and Mulan Free Essays

In my opinion, the role of Disney has remained unchanged for over a period of 30 years. Their main values still remain the same: good triumphs over evil and everyone lives happily ever after. Beauty the Beast, a classic, and Mulan, a contemporary, both share these values as well. We will write a custom essay sample on Comparing Disneys'(r) Beauty the Beast and Mulan or any similar topic only for you Order Now I will now compare the 2 animated feature films. Both the films have the same narrative structure. They follow the Todorovs’ theorem: Equilibrium – Disruption –Journey – Test – New Equilibrium. * They both start off with an establishing shot of the heroines and introduces them through a musical score. In B B (Beauty the Beast), we see the establishing shot of Belles’ house + town and the camera zooms in to Belle. In Mulan, we see something similar. We see Mulan introduced by an establishing shot and then the camera zooms in on her. She then introduces herself and her life/aspirations through a musical score. In Mulan, we also see that Mulan is introduced through the same way. However, we don’t directly start off with a song describing her but later on we do hear a song brewed after her visit to the matchmaker. * Both the heroines are very bright, intelligent and brave. They are also unconventional and don’t conform to societies’ view of a woman. In B B, we see Belle, during the opening song/introduction, reading a book and then makes her way to the library. Through her conversation with the librarian we learn that she’s really keen on reading and this is the only way she gets in touch with the person that she wants to be. So the librarian gives her this book as a present. â€Å"It’s my favorite! Far-off places, daring sword fights, magic spells, a prince in disguise †¦ Oh, thank you very much!† Also, during the introduction song, we hear the villagers’ views’ on Belle and her lifestyle. We hear the fat woman saying about how beautiful Belle is and that she’s very bright also. But she’s wasting her life on books and she should get married rather. We then see 3 village girls pumping water out of a water-pump. As we can see, they all look the same; they all have blonde hair and blue eyes. Typical. This is purposely set to show Belle in contrast to the â€Å"normal† girls, hence, proving my point. In Mulan, we see her running through a list of characteristics. Her father is also praying to his ancestors to help her find a husband and bring honour to the house. This establishes her uniqueness from the other girls as well. Later on when she goes to the matchmaker, she hides the characteristics in order so that the matchmaker wouldn’t see it. This also shows that she doesn’t conform with the women of her time and is more manlike. Later on in the film, we see where the Huns are charging at Shang Li and his band of soldiers, which includes Mulan. We see a pan-shot of the Huns charging down the mountain. Shang Li and his men have only one rocket. We see him, Shang Li, then trying to fire the rocket into the Hun army whilst saying, â€Å"we’ll take out as many as we can†¦Ã¢â‚¬ . This is a typical Chinese soldier. Mulan snatches the rocket away and runs away from the men. She then fires the rocket at the peak of another mountain, which is to the right of the unsuspecting, charging Huns. This causes and avalanche and buries the Huns under a thick blanket of snow. However, the leader of the Huns reaches Mulan and slashes her with his sword before also being buried in the snow. This scene shows that she’s brave and also intelligent. She uses her brain to cause the Huns more damage then Shang Li would, with his version of â€Å"fight till death†. * Both the heroines are prepared to sacrifice their lives for their father and, indeed, do. In B B, when Belle’s father is locked up in the beasts’ castle, she goes out venturing to find him. She tells the horse to revisit its’ footsteps and take her to the place where her father is. In due time, she enters the dark, scary castle. She finds her way to the dungeon, in a great co-incidence, she finds her father locked in. Also, at that moment, the beast reveals himself. (This also proves my previous point that she’s brave because she didn’t run away or sth like that†¦). Anyway, she interacts with the beast and asks him why did he imprison her father and to let him go cause he’s sick. The beast refuses and tells her that he’s his prisoner and will do as he pleases. She then offers him herself in lieu of her fathers’ freedom and safe return back home. The beast accepts. The same is the case in Mulan. She sacrifices herself when the emperor’s messenger declares that a man from each house should join the army to defend against the Huns. * All of the males in both films are portrayed in a negative image. In B B, we see Gaston in the beginning musical score/introduction, introduced as arrogant and self-centered. We first see him as he shoots down a goose, which was regarded to be very manly in those days, and start to song about him and Belle. He says that she’s the only one fit to marry for him as she is the only parallel to his beauty and that she’s very lucky that he’s selected her. He’s a stereotypical hero; massive build, handsome, arrogant and fancied by all the girls in town. He’s a parody of the heroes out there. But further on in the film, when Belle refuses to marry him, he vows to make her marry him through any means. This â€Å"evil† statement is also supported through the music. Also, after Belle shows the mirror to the townspeople to prove that her father is telling the truth, he uses his preplanned scheme to try and force Belle for the last time to marry him or he’ll make the hospital take his father away to the mental institute. In Mulan, we see Shang Li portrayed as a hero as well; brave and fearless, a good leader, wise and captain of his military squad. But, he isn’t as bright as Mulan is, as I have explained above in my 2nd point. Also, we see the other 3 men that Mulan hangs around with. They’re dirty, sweaty and ill mannered. * Both the heroines find the â€Å"their man† in the end of the film, the best man. In B B, we see Belle in the end with the former â€Å"beast† who has now turned back into the prince he was with all his wealth and splendor. She gets him rather than the Gaston, who is also handsome and praised by everyone in the village. In Mulan, at the end of the film we see Shang Li approach Mulan’s father, supposedly, to ask her hand because we hear the emperor commenting to him about the â€Å"once in a lifetime† opportunity he has at hand, which chiefly means ‘marry her’. Also, they live happily ever after. In B B, we see the Belle and the prince dancing in a ballroom, smiling and kissing. Also, the close-ups underline this. Mrs. Pots sings a romantic song, which also reflects the atmosphere. In Mulan, Mulan is reunited with her family and all is forgiven. Shang Li also comes into the scene, to marry her supposedly. Then the camera zooms out and reveals the picturesque scenery implying the happy atmosphere also. Similar beginnings and endings. Both Mulan and B B start off with a similar equilibrium, then along comes a disruption and causes a change in their lives, because they go on a journey of self-discovery. Ends in ‘happily ever after’ mode. (REF: Todorov’s Theorem) How to cite Comparing Disneys'(r) Beauty the Beast and Mulan, Papers

Energy Crisis free essay sample

Energy crises The growing menace of electricity and gas load shedding, combined with constantly rising electricity gas tariffs has mushroomed into a grave national crisis. It has not only been affecting the trade and industry, development and construction, education and administration gravely, but has also seriously impeded the progress of the whole national life. In spite of higher authorities’ claims of narrowing the gap between energy demand and supply, the ground situation is showing a discouraging picture. The power short fall has crossed the 5000 figure. Unless immediate remedial masseurs are lunched on footing, Pakistan would lead to even deeper crisis. Causes of energy short fall: few of the basic causes of energy short fall are under 1- failure of the last regime to increase electricity: The basic cause of energy short in Pakistan is the failure of last military regime to increase the supply of electricity to keep pace with the growing demands. While the installed capacity had increased by 53 % from 1994-99 from 11,320 MW to 17,400 MW; it increase only by 12 % between 1999 to 2008, to 19420 MW . Under utilization of the existing generating capacity: secondly, an equally serious cause is the under utilization of the existing generating capacity. The availability of hydel electricity goes down in winter by 60 %, but unfortunately, the actual generation of electricity from thermal plants has also declined sharply, thus rising demand and supply gap to around 5000 MW. 3- Circular debts: One of the main reason in the serious short fall of thermal electricity is the problem of â€Å"circular debits†. In 2007, the government did not compensate the power companies for the subsidy that was being provided to the consumers. The power companies in turn could not pay the oil and gas companies, reducing their liquidity to import the furnace oil that was needed to generate electricity. This problem has not only continued, but presently it has turned grave crises. Presently, the power companies in debt of about 100 billion rupees to the oil and gas companies. Therefore oil and gas companies provide insufficient oil and gas to the power companies that has resulted in energy short fall. . The repeated cutting down in Public Sector Development Program: At the present, according to Planning Commission Report, the government has conceded playing a key role in prolonging economic recession in the country by repeatedly cutting down the Public Sector development Program (PSDP) that resulted in energy and water shortage in the country. The Report states that Rs. 208 billions were approved for Diame r Basha dam by the National Economic Council (NEC), the government reduced it by 100 billion rupees. The government has delayed the exploration of the Thar Coal Project, inspite of the repeated demands for funds allocation for the said project by Samar Mubarak Mand. Many other new projects regarding energy production are suffering from haltage. All these have resulted in intensifying the present energy crisis. In the country. 5. Other factors: Some other chronic factors that contribute to the present energy crisis are as under; (i) Line loss: very heavily line loss in the transmission and distribution because of old and poorly managed transmission system. The line loss in Pakistan is about 20 % as compared to 8 to 10 % in other countries. (ii) Large scale of theft of electricity: there is a large scale of that of electricity as clearly revealed by the growing difference between units generated or purchased and those paid for. (iii) Wastage of energy by industrial sector: there is a huge wastage of energy by industry which consumes 30 % of the total electricity due to the less efficient system and other practices. (iv) Over use of energy by transport sector: transport sector consume 28 % of the total energy. This over use of energy is due to the old and poorly tuned engines. (v) Domestic wastage: Domestic wastage is about 45 % of the total electricity. Here too, there is a wistful and unnecessarily use of lights, air conditioners and large scale illumination on different occasions. (vi) General wastage: excessive use of electricity in government offices, roads and park illumination have also contributed to the worsening energy crunch. (vii) Corruption and lack of political will in the concerned energy department: have also helped the energy short fall to rise to such a disturbing heights. B) Effects of energy crunch: 1) Routine life: Badly affected the routine life in Pakistan 8-10 hours laodshedding in cities, 12- 18 hours in rural areas. Affected seriously the domestic life, offices, hospitals and education. 2) Industries: Many industrial units have closed and many shifted their installation to Bangladesh. This poor industrial production has ultimately affected the GDP of Pakistan. Downsizing of the workers in industries. Many workers turned jobless. The buying capacity of people has reduced sharply. Rise in the price of commodities. ) Market: Markets are closed early due to the load shedding. Secondly production cost of commodities have raised. 4) Agriculture: the agricultural land that is dependent on tube well and dug wells, its yielding capacity has sharply reduced due to load shedding. As crops do not get water in time. 5) Strikes and agitation: Due to load shedding many strikes have occurred across the country, destroyed government installations. 6) Low Natio nal growth: load shedding has affected the national growth badly. Less progress or no progress at all in all walks of the country. Ultimately, less GDP growth rate. C) Measures: Three kinds of measures should be taken; 1) immediate measures: Firstly, the problem of circular debt should be solved on proiority basis, in order to enable the power companies to clear their debts. Secondly, the agreement of importing electricity from Iron and Tajikistan needs to be implemented in a quick fashion. The Pak- Iron gas pipe line project needs to be completed on the earliest dates. 2) Mid term plan: First, all the gas and inefficient WAPDA plants should be replaced by more efficient and combined cycle plants.